Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series) [Paperback]

Jason I. Miletsky (Author)

Book Description

Publication Date: May 28, 2002 | ISBN-10: 0619035633 | ISBN-13: 978-0619035631 | Edition: 1

If you are an E-Commerce entrepreneur, this is the book that you'll want your technical staff to read before creating your Web Site. This book provides future developers and designers information on how to think about creating a successful Web Site. In terms of the physical site and its role in the overall success of the dot-com business, it urges readers to think about their business as a complex program that responds to the needs of the customer who contact it over the Web. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. Managing and Marketing a Successful Web Site is for the programmer or developer who is serious about exploring the nature of a successful Web Site.

Editorial Reviews

About the Author

Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http://twitter.com/jaymiletsky.

Product Details

• Paperback: 406 pages
• Publisher: Course Technology; 1 edition (May 28, 2002)
• Language: English
• ISBN-10: 0619035633
• ISBN-13: 978-0619035631
• Product Dimensions: 9.2 x 7.4 x 0.9 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #872,878 in Books (See Top 100 in Books)

More About the Author

CEO of PFS Marketwyse, an integrated marketing communications agency in the New York Metro area.

Author of eight books as well as Series Editor and developer of the Perspectives series.

Currently writing '101 Ways to Successfully Market Yourself' which should be on sale before the end of the year.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars IT'S OK, March 8, 2007

By 

strayer student (Maryland) - See all my reviews

This review is from: Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series) (Paperback)

There was some useful information, but the organization of the book could use some improvement. Some of the information is outdated and needs to be updated with the changing environment.

4.0 out of 5 stars An easy to read but informative book, March 8, 2007

By 

M. Wright - See all my reviews
(REAL NAME)   

This review is from: Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series) (Paperback)

This book covers the essentials of planning, developing and marketing a web site. The book uses real-world examples and case studies, and while easy to read, does not over simplify the subject.

3.0 out of 5 stars Revenue and Advertising, March 8, 2007

By 

Aloysius Ac Peter "Prof. Peter" (Washington, DC) - See all my reviews
(REAL NAME)   

This review is from: Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series) (Paperback)

The book does not provide enough case studies of successful websites such as Amazon or eBay on how they generate revenue. Does not focus on the shopping cart model or experience. Also, topics on Online Banking and Transactions are not explained. Overall a good book for business majors trying to understand the Web from a very high-level.