Planning and Implementing Your Major Gifts Campaign is part of the Excellence in Fund Raising workbook series. This much-needed guide is designed to help fund raisers demystify the process of major gifts fund raising and conduct a major gifts campaign that will get results. Using an accessible workbook format, Suzanne Irwin-Wells, a well-respected fund raising expert, shows step by step how to identify prospects, select and train volunteers, increase the confidence of solicitors, and plan and implement an effective major gifts campaign. The book is filled with helpful worksheets, checklists, and real-life examples.
Planning and Implementing Your Major Gifts Campaign
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Editorial Reviews
Review
"...is a book that every development officer and board member should read." (CharityChannel.com, 2/19/03)
Review
"This handy book makes major gifts fund raising doable. The step-by-step approach, the worksheets and the real-life stories provide professionals and volunteers with a clear roadmap to success."
— Andrew Eber, executive director, Marin Community Health Foundation
— Andrew Eber, executive director, Marin Community Health Foundation
"An accessible handbook loaded with practical, tried-and-true information about major gifts fund raising, delivered in a hands-on and witty style. This is a perfect book to share with your campaign volunteers and staff alike."
— Marcia Slackman, director of major gifts, The Gorilla Foundation
"A practical and ready-to-use workbook. It provides form and structure to what can seem an overwhelming undertaking. I particularly recommend it for people who have not done major gifts campaigns before."
— Kim Klein, publisher, Chardon Press and Grassroots Fundraising Journal
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Most Helpful Customer Reviews
6 of 7 people found the following review helpful:
5.0 out of 5 stars
Everything I wanted to know about major gifts in one book.,
By Trudy Zimmerman (San Francisco, CA United States) - See all my reviews
This review is from: Planning and Implementing Your Major Gifts Campaign (J-B Fund Raising School Series) (Paperback)
I read this terrific workbook in one sitting - it is very readable, interesting and well-designed. The worksheets are very clear and practical. I can't wait to put the tips and information into practice. I learned a lot and I feel inspired. I know I'll be referring to this book continuously. Major gifts fundraising doesn't seem quite so intimidating now!
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Inside This Book
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First Sentence:
MAJOR GIFTS FUND RAISING is interrelated with other methods of fund raising and with other areas and functions of your organization such as finance and programs. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
major gifts campaign, major gifts effort, major gifts fund raising, gift chart, campaign calendar, cultivation events, anticipated hours, gifts campaigns, director expense, campaign chair, workbook series, campaign goal, campaign case, prospective donors, campaign volunteers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Fund Raising Cycle, Main Street New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
MAJOR GIFTS FUND RAISING is interrelated with other methods of fund raising and with other areas and functions of your organization such as finance and programs. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
major gifts campaign, major gifts effort, major gifts fund raising, gift chart, campaign calendar, cultivation events, anticipated hours, gifts campaigns, director expense, campaign chair, workbook series, campaign goal, campaign case, prospective donors, campaign volunteers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Fund Raising Cycle, Main Street New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 17
books:
See all 17 books this book cites
- Leadership Is an Art by Max Depree on page 122
- Building Your Endowment (J-B Fund Raising School Series) by Edward C. Schumacher in Front Matter
- Winning Grants: Step by Step, 2nd Edition by Mim Carlson in Front Matter
- On Becoming A Leader: Revised Edition by Warren Bennis on page 122
- Thank You (Gift Books) on page 40
See all 17 books this book cites
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