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Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (3rd Edition) [Paperback]

James F. McKenzie (Author), Jan L. Smeltzer (Author)

4.0 out of 5 stars See all reviews (10 customer reviews) |

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Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
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Book Description

Publication Date: August 1, 2000 | ISBN-10: 0205319157 | ISBN-13: 978-0205319152 | Edition: 3rd

This comprehensive text provides students with the background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The third edition of Planning, Implementing, and Evaluating Health Promotion Programs has been updated from beginning to end. This revision includes 142 new references, the addition of four more planning models, updated information on working with multicultural groups (Chs. 4-5 and 8-11), and Web activities at the end of each chapter. In addition, an Instructor's Manual and Test Bank has been created for this text.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This comprehensive text provides students with the background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The third edition of Planning, Implementing, and Evaluating Health Promotion Programs has been updated from beginning to end. This revision includes 142 new references, the addition of four more planning models, updated information on working with multicultural groups (Chs. 4-5 and 8-11), and Web activities at the end of each chapter. In addition, an Instructor's Manual and Test Bank has been created for this text.

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Editorial Reviews

About the Author

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.

--This text refers to an alternate Paperback edition.

Product Details

Paperback: 381 pages
Publisher: Allyn & Bacon; 3rd edition (August 1, 2000)
Language: English
ISBN-10: 0205319157
ISBN-13: 978-0205319152
Product Dimensions: 9.1 x 6.9 x 0.7 inches
Shipping Weight: 1.4 pounds

Average Customer Review: 4.0 out of 5 stars See all reviews (10 customer reviews)

Amazon Best Sellers Rank: #1,142,170 in Books (See Top 100 in Books)

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10 Reviews

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Average Customer Review

4.0 out of 5 stars (10 customer reviews)

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5 of 5 people found the following review helpful:

4.0 out of 5 stars Best Public Health Text Book Ever!, February 25, 2011

JessieLeinwand - See all my reviews

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This review is from: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (5th Edition) (Paperback)

I am an MPH student at CUNY and this is the best text book we have used so far in the two years I have been studying Public Health. It is clear, concise, interesting and has great charts and tables.

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2 of 3 people found the following review helpful:

4.0 out of 5 stars Good Book, April 3, 2011

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This review is from: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (5th Edition) (Paperback)

The book is written in a way that reads fast and is very easy to understand. I would've given it 5 stars, but it is a textbook...

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5.0 out of 5 stars Excellent book, February 9, 2012

kardash - See all my reviews

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This review is from: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, 5th Edition (Paperback)

For those who are in Health Education/Health Promotion and related fields, such as public health, this is a very good introduction into program planning. The chapters are broken down to address the details involved in program planning in clear concise language. Highly recommended.

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