Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, 5th Edition [Paperback]

James F. McKenzie (Author), Brad L. Neiger (Author), Rosemary Thackeray (Author)

Book Description

Publication Date: March 2, 2008 | ISBN-10: 032149511X | ISBN-13: 978-0321495112 | Edition: 5

  Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition  features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process,  Assessing Needs,  Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources,  Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

Editorial Reviews

About the Author

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.

 

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

 

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.

Product Details

• Paperback: 480 pages
• Publisher: Benjamin Cummings; 5 edition (March 2, 2008)
• Language: English
• ISBN-10: 032149511X
• ISBN-13: 978-0321495112
• Product Dimensions: 9.1 x 7.4 x 1.1 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #52,167 in Books (See Top 100 in Books)
  • #76 in Books > Medical Books > Administration & Medicine Economics > Health Care Delivery
  • #95 in Books > Medical Books > Administration & Medicine Economics > Public Health

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars Best Public Health Text Book Ever!, February 25, 2011

By 

JessieLeinwand - See all my reviews

Amazon Verified Purchase

This review is from: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (5th Edition) (Paperback)

I am an MPH student at CUNY and this is the best text book we have used so far in the two years I have been studying Public Health. It is clear, concise, interesting and has great charts and tables.

2 of 3 people found the following review helpful:

4.0 out of 5 stars Good Book, April 3, 2011

By 

Kevin - See all my reviews

Amazon Verified Purchase

This review is from: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (5th Edition) (Paperback)

The book is written in a way that reads fast and is very easy to understand. I would've given it 5 stars, but it is a textbook...

5.0 out of 5 stars Excellent book, February 9, 2012

By 

kardash - See all my reviews

Amazon Verified Purchase

This review is from: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, 5th Edition (Paperback)

For those who are in Health Education/Health Promotion and related fields, such as public health, this is a very good introduction into program planning. The chapters are broken down to address the details involved in program planning in clear concise language. Highly recommended.