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No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers Paperback – February 26, 2010


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Frequently Bought Together

No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers + Designing a Digital Portfolio (2nd Edition) (Voices That Matter) + Building Design Portfolios: Innovative Concepts for Presenting Your Work (Design Field Guide)
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Product Details

  • Paperback: 270 pages
  • Publisher: Focal Press; 1 edition (February 26, 2010)
  • Language: English
  • ISBN-10: 0240810902
  • ISBN-13: 978-0240810904
  • Product Dimensions: 8.3 x 10.6 x 0.8 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #582,796 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Product Description
Your resume and cover letter, as well as a digital portfolio, business card and mailers, will function as the first contact and impression you make. These items will work to get your "foot in the door." Ultimately, however, it will be your portfolio book or online portfolio website that will land you the job. The creation of your own portfolio is a creative statement about the value you place on your work and craft. This book first uses a system to:
* find your visual identity, who YOU are
* use color, typography, and iconography to develop the look and feel of your portfolio package
* create a layout and composition that you love
* establish your online presence
* create content and design of your resume and cover letter
* construct your portfolio book.
* shows you how to make the COMPLETE package--letterhead, resumes, mailers, and online
* gorgeous layout for visual examples and also hundreds of inspirational photos
* shows you HOW to make your portfolio package, rather than simply listing "cool" portfolios
* will help keep your portfolio on a budget

With hundreds of inspirational photos to guide you, you will also learn bits of useful information along the way about print resolution, marketing ideas, and how to do all of this on a budget. By the end of this book, you will have an out-of-this world portfolio that you will be able to use to establish and secure working relationships with potential employers and clients.




Amazon Exclusive: Top 10 Portfolio Tips from Danielle Currier and Larry Volk, Authors of No Plastic Sleeves

1. A comprehensive portfolio package should include more than just a portfolio book. You will also need a website, resume, cover letter, and perhaps even a business card and other types of promotional materials.

2. Your entire portfolio package should function cohesively with unifying visual elements that tie together these separate, but related pieces--all establishing and reinforcing a consistent, positive message about you.

3. The most powerful way you can communicate your unique identity--your strengths and abilities--is through examples of your work. You need to make sure that every piece included in your portfolio is an example of your very best. Industry standards and best practice suggests a portfolio of 12-20 works.

4. While the work in your portfolio is obviously a very essential part of your ability to market yourself and should be considered carefully, you should not stop there. A portfolio design that communicates a strong overarching design concept will stand out and provide further evidence of your unique experience, skills and talent.

5. Develop a brand statement for yourself, capitalizing on your unique abilities and creative vision. Let this guide your approach in the creation of a distinct concept that fuels the basis of your portfolio book and website designs.

6. Your book can be so much more than a simple (and often generic) container for your work. Think of it as a well thought out and impeccably crafted creative statement in and of itself. Doing so will help to set you apart and speak volumes about your initiative, drive and passion for your field.

7. The construction and craft of your book represents and reflects your level of production and professionalism. It should be as well executed as everything else you produce. Get help through books, courses, online services or ask/pay someone to help. Don't settle for good enough and remember, if you’re making it yourself, practice makes perfect.

8. For the interior of your book, images of your work must remain the focal point within the page's composition. Any contextualizing information and spatial relationships must be seriously considered, remain consistent and hierarchically secondary so as not to distract away from the work itself.

9. Your portfolio website is just as important as your book. As with everything else it should be consistent and cohere with every other component of your materials. Make yourself aware of the design issues specific to the web and interactive solutions before beginning the process of creating one.

10. Your portfolio will only serve you if it is seen. Develop marketing materials to support your book and website. There are many routes to take with mailers, electronic mailings, leave-behinds and business cards. Try something that’s a bit more innovative and clever or you run the danger of it just getting tossed. Be persistent-- one piece isn't going to make it. Even the most successful creatives actively send out multiple pieces every year to get results.

(Danielle Currier photo © Michael Miller)
(Larry Volk photo © Heidi Hoffman)




A Look Inside No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers
(Click on images to enlarge)

Identify key brand attributes A sample resume book Brand Statements A sample promotional book



About the Author

Larry Volk is an Associate Professor of Photography in the department of Visual Communications in the School of Visual and Performing Arts at Endicott College. He holds an M.F. A. from Rhode Island School of Design. Larry worked in the editorial and commercial market for 10 years. He has been a photographic educator in New England and exhibiting photographer both regionally and nationally for over 20 years.
Danielle Currier is an Associate Professor of Design in the department of Visual Communications in the School of Visual and Performing Arts at Endicott College. She holds an M.F.A. from Parsons The New School for Design. Danielle has worked as an educator, designer, and artist in the Boston area and New York City for over 12 years. She has received numerous awards, grants, and fellowships and exhibited her digital art nationally.

More About the Author

Larry Volk is an Associate Professor of Photography in the Department of Visual Communications at Endicott College. He holds an MFA in Photography from the Rhode Island School of Design. Prior to coming to Endicott he had taught in the New England region for 13 years serving as an lecturer in photography at: Northeastern University, Montserrat College of Art, and Rhode Island School of Design. In the department of Visual Communications he teaches courses in: photographic imaging, digital imaging and manipulation, studio lighting, documentary photography, and portfolio. His areas of expertise include: documentary photography, location lighting and production, photographic artist books, large format photography, zone system, digital image production and manipulation, digital printing.

His work has been exhibited nationally and is held in both private and museum collections. His most recent exhibitions include: a one person exhibition at the Bromfield Gallery, Boston (2010), The Rubin-Frankel Gallery at Boston University Hillel (2009), a group exhibition at the University of Miami (2007), and a solo online exhibition at The Griffin Museum of Photography (2007-2008).

His commercial photographic business of 10 years, Larry Volk Photography, included editorial and corporate clients. A partial client list: Fast Company, Time Inc (Fortune, Fortune Small Business), Yankee Magazine, IEE Spectrum, Fidelity Investments, and Harvard University. His professional web site: www.larryvolk.com.

Customer Reviews

The book is more designed for a physical portfolio than an online portfolio.
Nick
Layout ------ I am thrilled with how well the book is organized and how easy easy it is to understand.
MyBeesWax
The book's many examples excite the imagination and steers the reader in the right direction.
Kenneth Hamlett

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Donald E. Giannatti on March 22, 2010
Format: Paperback Verified Purchase
I found the book to be very, very helpful... especially to those who are working on a new portfolio, or maybe a second attempt. The concepts are well thought out, the presentation is excellent and the overview of the world of portfolios can leave one with a full sense of awareness.

Things are changing so fast in the arena of photography and design that artists must find new and intriguing ways to get attention.

While my focus at Lighting Essentials is mostly on the photographic side, the concepts and methods of designer portfolios will still get your idea-genes excited. Lots to think about.

There are examples on nearly every page, and detailed, well illustrated instructions on creating books, and marketing products.

In addition, the focus on branding and style that carries throughout the book is one of utmost importance. And the authors tie it in to all that is discussed.

Bottom line: If you are rethinking your portfolio, or haven't yet created your portfolio, you need this book.
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6 of 6 people found the following review helpful By C. Roberts on March 22, 2010
Format: Paperback
This book is the kind of comprehensive and inspiring portfolio design guide that designers, photographers, and artists need. It provides concrete, tangible advice alongside multiple examples of portfolios-- all of which are well-designed and none of which are mediocre solutions to the problem of representing ourselves and our work. The content range within this book is considerable: from concepts of branding to specific suggestions and step-by-step visual mini-guides, such as one on book-binding methods. The section on website and digital presentation is inclusive and thoughtful, not an afterthought tacked on for a new edition. This book reflects a current understanding of our need as designers to present our work both as creatives and professionals simultaneously, making it a great resource for professionals and students alike. I suspect I'll use it and re-use it.
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4 of 4 people found the following review helpful By Phyllis Staff TOP 1000 REVIEWER on August 19, 2010
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Without a doubt, "No Plastic Sleeves" is a good-looking book with a wealth of ideas for your portfolio. However, it's more than just a pretty volume, it's a workbook you can use to create a portfolio with the "wow factor."

Here's my take on this book:

1. On first read, I thought that this book was aimed more at the graphic designer than at the photographer, but after rereading twice, I can see how much of the content applies to the photographer.

2. The book itself is gorgeous, making it a more than "tell me" volume. Nice, heavy, shiny paper and outstanding layout give you a fine example of customer appeal.

3. It's very unlikely that I'll try it, but I was intrigued by the prospect of creating a portfolio from start - cover (why it's not the same as content), content, resources -- it's all there. In case you're set on binding a book, now you can.

4. There's a wealth of resources included by chapter. Need more? It's here for you.

Before this book, my idea of a portfolio was the old style box with prints -- beautiful, yes, but not necessarily designed to grab the customer and guide him to the heart of your work. "No Plastic Sleeves" (I wasn't using them before, promise) has changed my approach.

Highly recommended for photographers as well as designers!
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7 of 8 people found the following review helpful By Kenneth Hamlett on March 11, 2010
Format: Paperback
No Plastic Sleeves is a wonderful resource for graphic designers and photographers that are in the process of creating a portfolio. The book excels at getting the artist to think about who he/she is and how to best express that idea through creative marketing tools. The book's many examples excite the imagination and steers the reader in the right direction. I highly recommend it for any visual creatives.
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3 of 3 people found the following review helpful By Caraleisa VINE VOICE on July 22, 2010
Format: Paperback Vine Customer Review of Free Product ( What's this? )
As the authors state, a bad portfolio can lose even the greatest artist/photographer/designer a desirable job. What I found excellent here is that the authors not only give you specific ideas and recommendations for a portfolio, but they also tell you why these ideas are offered.

I am a professional photographer, and so is my daughter, and now my son has joined the trade. I shared this book with them as well, and got the same rave reviews from each of them. This is an excellent guide to creating an outstanding portfolio.

Highly recommended.
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3 of 3 people found the following review helpful By sarahjanepeck on December 27, 2011
Format: Paperback
I received this gift on Christmas day and haven't been able to put it down since!

The thing I really liked about this book was how easy it was to read; I am a design student and I sometimes feel that the books are geared toward someone who is more analytical than a creative thinker. This is not the case with this book. The language used and actual design of the book make it a fast, but enlightening read.

I think the main audience of this book would be students, however I feel that anyone can benefit from it. My favorite part of this text was that it's not just written by one person who says "this is it, do it my way". The book contains interviews from head officers of national photography organizations, AIGA board members, college professors, art directors, and recently graduated students. Opinions come from everywhere so the book is objective and helps you decide what you think would work best for you.

It is a great follow-up/read-along for a portfolio class.
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