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Plate to Pixel: Digital Food Photography & Styling [Paperback]

Helene Dujardin (Author)
4.6 out of 5 stars  See all reviews (54 customer reviews)

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Book Description

May 3, 2011 0470932139 978-0470932131 1
Tips and techniques for making food look good—before it tastes good!

Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You’ll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph.

  • Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves
  • Whets your appetite with delicious advice on food styling, lighting, arrangement, and more
  • Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations

So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.

Photo Case Studies

Hummus (click for photo information and recipe)
Blackberry Pie (click for photo information and recipe)
Crudites with Aioli (click for photo information)


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Editorial Reviews

Review

‘...shows us how to make food photos look delicious, exploring tips and techniques used by the pros.' (Digital Photography Enthusiast, July 2011). 'Honestly, and I don't say this lightly: if you buy one book on photography make it this one.' (Modern Country Style, Sept 2011) 'Helene Dujardin's guide to photographing food is a great practical read for budding photographers...this book is full of inspiring images that are sure to encourage you to get behind the lens.' (Digital Photographer, March 2012)

From the Back Cover

Feast on these great recipes for mouthwatering food photos

Pictures have power. When you know how to make a dessert look so luscious that you gain two pounds just gazing at it, you have the power to tease taste buds from miles away. Whether you showcase the spectacular creations coming out of your own kitchen or aspire to a career in food photography, you'll devour the information in these pages.

Photographing food is an art. Develop your food photography skills with these techniques.

  • Discover how to use natural light to capture stunning images

  • Learn how to work with your camera modes and settings

  • See how to fine-tune exposure

  • Discover how to compose the most appetizing photo

  • Tell your story with light

  • Add pizzazz with herbs, sauces, and easy styling techniques

  • Learn trade secrets for photographing items such as ice cream and stews

  • Develop an after-capture workflow process to improve your food photos


Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (May 3, 2011)
  • Language: English
  • ISBN-10: 0470932139
  • ISBN-13: 978-0470932131
  • Product Dimensions: 9.1 x 7.4 x 0.7 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Best Sellers Rank: #9,476 in Books (See Top 100 in Books)

More About the Author

Hélène Dujardin came from France to the US in the late 90s to research material for her Masters in History. Her possessions were simply an old film camera and a suitcase full of family recipes. Soon after, she decided to follow her first passion, food, and so began honing her skills in various dining establishments. She became the pastry chef at a French restaurant and she stayed there for five years. Yet photography was never very far from her heart.

Hélène launched the award-winning blog Tartelette in 2006, where she dedicates herself to the art of food, photography, and styling. It didn't take long for photography to become more than a hobby. Hélène started professionally working with local and national magazines. She also began photographing and styling numerous cookbooks.

She's photographed Carrie Vitt's cookbook "Deliciously Organic", Holly Herrick's "Tart Love" and Virginia Willis' "Basic To Brilliant Ya'll".

Hélène's food photography and styling work has been praised online and in print by publications such as Elle magazine, Forbes magazine, The Times Online, Saveur magazine, CNN, Martha Stewart and more.

Her photographs reveal her passion for natural light, seasonal and fresh ingredients, a love of travel and genuine interest in people. Hélène currently lives in Charleston, South Carolina, with her husband and their two rescue dogs.

Customer Reviews

Most Helpful Customer Reviews
34 of 37 people found the following review helpful
Format:Paperback
This book contains way too many technical inaccuracies.
About half the book addresses technical issues (basics, camera modes, natural light, artificial light, post-processing [unread]), it is a shame that these chapters are riddled with so many mistakes, some minor and some huge. And when there are no mistakes, technicals aspects are sometimes poorly explained. Begginners reading this book will be confused, more advanced photographers will cringe.

Dujardin is a talented artist with a good eye for composition, styling, colors and lighting, but is sadly lacking on the technical side. She compensates for this with her own artistic sense, but alas she tries to explain photography in technical terms and fails.
She should have either steered away from technical discussions, or have those chapters written (or at least proof-read) by a more technically competent photographer. I would not recommend this book (in the present edition) to someone starting out. Or perhaps I'd tear the first half off and attach some better resources to it (ie : Understanding Exposure for basics, and Strobist.com for artifical light)

Some examples of inaccuracies :

Minor :
- some captions not matching the pictures (as in page 54, caption says "soft light" but it is hard and undiffused as described in the text)
- on p.31 the phrase "these pears were shot with a wide aperture and shallow depht of field" might lead a begginner to think these are two distinct settings.

Not so minor :
- on p.81 calling a speedlight on the camera's hot shoe an "off-camera flash" (even if you bounce the light)
- on p.73 the setup shot and description are confusing. Text seems to indicate the light goes through the umbrella, bounces on the ceiling and back at the subject, but looking at the setup it seems as if most of the light hitting the food is the light bounced from the umbrella, not the ceiling.

Huge :
- on p.60 "the light [...] was very strong, even though it was diffused, and this created a shallow depht of field" : DoF does not depend on the amount or type of light.
- on p.86 "The second bounce further further increased the amount of light[...] and this helped to create a more pleasing depht of field" : same as above.

I haven't read the less technical chapters and believe (hope) that I might yet learn something valuable from this book, but I find the above issues extremely distracting.

EDIT : I have now finished reading the book. While I stand by my previous criticism, the book does fulfill its main objectives. It provides some very usefull tips for food photography, especially in the styling department (props, colors, ...) and with its beautiful pictures, it is also inspiring (both photographically and for cooking) Perhaps the "tips" could be more clearly presented (lists ?) rather than mentionned conversationnaly in the text but that is of minor importance.
I've upgraded my initial rating from 2 stars to 3.
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26 of 31 people found the following review helpful
Amazing book! April 27, 2011
Format:Paperback|Amazon Verified Purchase
I have just received a copy of "Plate to Pixel" yesterday and I am really thrilled! I could not put this book down (my family can testify as dinner came later than usual...).

I am amazed at how much extensive information the book provides and how clearly the information is organized throughout the book including many examples in real life situations, great pictures and illustrations, settings, tips...

The style all along is very easy to grasp and convivial. You almost feel as if the author is sitting on a chair next to you sharing a cup of coffee while explaining in detail the ins and outs. It just flows naturally and you learn so much out of it.

I would definitely highly recommend this book! The book offers a tremendous amount of useful information on both photography itself and food styling. Obviously, all pictures are amazing as you can expect for those of you already familiar with Tartelette's blog. The resource list at the end of the book is also a very nice added bonus!

I am grateful to the author for doing such hard work with such ease!
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14 of 17 people found the following review helpful
Tres bien! May 1, 2011
Format:Paperback|Amazon Verified Purchase
I'm an outdoor photographer in Maine and I became interested in food photography this past winter. What I quickly found out, however, is that I'm not terribly good at it! I found out about this book through the author's Tartelette blog (which I love) and I ordered it right away. The tips, techniques and advice about controlling light are spot on, and as another reviewer mentioned it is written in an easygoing style and illustrated with beautiful photographs. In addition to sparking your creativity with a camera, the book might inspire you to prepare wonderful meals, too. If you are interested in food photography for cookbooks, blogs, etc. "Plate To Pixel" is a great place to start. Bravo, Madame Dujardin!
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Most Recent Customer Reviews
Immediately Elevated my Photography
I have admired Helene Dujardin's food photography on her blog, Tartelette, for years. I was thrilled when she published her book, Plate to Pixel. Read more
Published 8 days ago by Carrie - La Pomme de Portland
Beautiful and helpful!
I am completely fascinated by the skills of food photographers, I have been known to contact people with stunning photos and try to glean all I can from them. Read more
Published 13 days ago by CuteEverythingcom
Everything You Need to Know About Photographing Food
If you've ever wondered how they get food items to look so appealing on menus, in foodie magazines and on food blogs, you'll be fascinated by Helene Dujardin's Plate to Pixel guide... Read more
Published 16 days ago by D. Long
A good resource book for serious photographers
This is a well written practical book for anyone who knows basics of photography and wants to go to food photography direction. Read more
Published 16 days ago by Fer Sab
Good For Food Bloggers
I always buy books that relate to my specialty of food photography. This book is good if you're intent is just being a food blogger aspiring to be better at photography. Read more
Published 23 days ago by Pbart
Friendly and helpful for craft as well as food--but flawed
The book was very helpful for someone with limited understanding of photography and lighting. Helene's friendly tone and generous nature came through on every page. Read more
Published 1 month ago by M. Harrington
Strictly for those new to photography
Nothing much here for those with experience. The images are all pretty much the same portrait orientation, busy and cluttered, with almost all the same background. Read more
Published 1 month ago by DCA
Not for professionals
This book is completely useless for an aspiring or an actual commercial photographer; it is a good text for food bloggers and beginners; it teaches the amateur photographer how to... Read more
Published 3 months ago by JJaramillo
Fantastic book!
I love this book! :) Lot of thanks to Helene
for this fantastic, thorough, super easy to read and fabouluse
pictures and instructions how to make your pictures look... Read more
Published 4 months ago by Jana
How can I make these pictures?
Of course, very beatiful pictures on food...but more. Very close lenguaje, good advices, from the entire process... Read more
Published 6 months ago by mj
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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