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Plate to Pixel: Digital Food Photography & Styling [Paperback]

Helene Dujardin
4.5 out of 5 stars  See all reviews (71 customer reviews)

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Book Description

May 3, 2011 0470932139 978-0470932131 1
Tips and techniques for making food look good—before it tastes good!

Food photography is on the rise, with the millions of food bloggers around the word as well as foodies who document their meals or small business owners who are interested in cutting costs by styling and photographing their own menu items, and this book should serve as your first course in food photography. Discover how the food stylist exercises unique techniques to make the food look attractive in the finished product. You’ll get a taste of the visual know-how that is required to translate the perceptions of taste, aroma, and appeal into a stunning, lavish finished photograph.

  • Takes you through the art and techniques of appetizing food photography for everyone from foodies to food bloggers to small business owners looking to photograph their food themselves
  • Whets your appetite with delicious advice on food styling, lighting, arrangement, and more
  • Author is a successful food blogger who has become a well-known resource for fellow bloggers who are struggling with capturing appetizing images of their creations

So, have the cheese say, "Cheese!" with this invaluable resource on appetizing food photography.

Photo Case Studies

Hummus (click for photo information and recipe)
Blackberry Pie (click for photo information and recipe)
Crudites with Aioli (click for photo information)


Frequently Bought Together

Plate to Pixel: Digital Food Photography & Styling + Food Photography: From Snapshots to Great Shots + Focus On Food Photography for Bloggers (Focus On Series): Focus on the Fundamentals
Price for all three: $45.80

Buy the selected items together


Editorial Reviews

Review

'...shows us how to make food photos look delicious, exploring tips and techniques used by the pros.' (Digital Photography Enthusiast, July 2011). 'Honestly, and I don't say this lightly: if you buy one book on photography make it this one.' (Modern Country Style, Sept 2011) 'Helene Dujardin's guide to photographing food is a great practical read for budding photographers...this book is full of inspiring images that are sure to encourage you to get behind the lens.' (Digital Photographer, March 2012)

From the Back Cover

Feast on these great recipes for mouthwatering food photos

Pictures have power. When you know how to make a dessert look so luscious that you gain two pounds just gazing at it, you have the power to tease taste buds from miles away. Whether you showcase the spectacular creations coming out of your own kitchen or aspire to a career in food photography, you'll devour the information in these pages.

Photographing food is an art. Develop your food photography skills with these techniques.

  • Discover how to use natural light to capture stunning images

  • Learn how to work with your camera modes and settings

  • See how to fine-tune exposure

  • Discover how to compose the most appetizing photo

  • Tell your story with light

  • Add pizzazz with herbs, sauces, and easy styling techniques

  • Learn trade secrets for photographing items such as ice cream and stews

  • Develop an after-capture workflow process to improve your food photos


Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (May 3, 2011)
  • Language: English
  • ISBN-10: 0470932139
  • ISBN-13: 978-0470932131
  • Product Dimensions: 7.4 x 0.7 x 9.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (71 customer reviews)
  • Amazon Best Sellers Rank: #19,813 in Books (See Top 100 in Books)

More About the Author

Hélène Dujardin came from France to the US in the late 90s to research material for her Masters in History. Her possessions were simply an old film camera and a suitcase full of family recipes. Soon after, she decided to follow her first passion, food, and so began honing her skills in various dining establishments. She became the pastry chef at a French restaurant and she stayed there for five years. Yet photography was never very far from her heart.

Hélène launched the award-winning blog Tartelette in 2006, where she dedicates herself to the art of food, photography, and styling. It didn't take long for photography to become more than a hobby. Hélène started professionally working with local and national magazines. She also began photographing and styling numerous cookbooks.

She's photographed Carrie Vitt's cookbook "Deliciously Organic", Holly Herrick's "Tart Love" and Virginia Willis' "Basic To Brilliant Ya'll".

Hélène's food photography and styling work has been praised online and in print by publications such as Elle magazine, Forbes magazine, The Times Online, Saveur magazine, CNN, Martha Stewart and more.

Her photographs reveal her passion for natural light, seasonal and fresh ingredients, a love of travel and genuine interest in people. Hélène currently lives in Charleston, South Carolina, with her husband and their two rescue dogs.

Customer Reviews

Highly recommend this book for both the beginner and experienced food photographer! Kathryn  |  23 reviewers made a similar statement
If you want to shoot great food photos, this book will help you a lot. SJS  |  23 reviewers made a similar statement
It is written in a conversational style that was easy to understand. Jeffrey  |  25 reviewers made a similar statement
Most Helpful Customer Reviews
68 of 72 people found the following review helpful
3.0 out of 5 stars Technically unsound, but still valuable October 4, 2011
Format:Paperback
This book contains way too many technical inaccuracies.
About half the book addresses technical issues (basics, camera modes, natural light, artificial light, post-processing [unread]), it is a shame that these chapters are riddled with so many mistakes, some minor and some huge. And when there are no mistakes, technicals aspects are sometimes poorly explained. Begginners reading this book will be confused, more advanced photographers will cringe.

Dujardin is a talented artist with a good eye for composition, styling, colors and lighting, but is sadly lacking on the technical side. She compensates for this with her own artistic sense, but alas she tries to explain photography in technical terms and fails.
She should have either steered away from technical discussions, or have those chapters written (or at least proof-read) by a more technically competent photographer. I would not recommend this book (in the present edition) to someone starting out. Or perhaps I'd tear the first half off and attach some better resources to it (ie : Understanding Exposure for basics, and Strobist.com for artifical light)

Some examples of inaccuracies :

Minor :
- some captions not matching the pictures (as in page 54, caption says "soft light" but it is hard and undiffused as described in the text)
- on p.31 the phrase "these pears were shot with a wide aperture and shallow depht of field" might lead a begginner to think these are two distinct settings.

Not so minor :
- on p.81 calling a speedlight on the camera's hot shoe an "off-camera flash" (even if you bounce the light)
- on p.73 the setup shot and description are confusing. Text seems to indicate the light goes through the umbrella, bounces on the ceiling and back at the subject, but looking at the setup it seems as if most of the light hitting the food is the light bounced from the umbrella, not the ceiling.

Huge :
- on p.60 "the light [...] was very strong, even though it was diffused, and this created a shallow depht of field" : DoF does not depend on the amount or type of light.
- on p.86 "The second bounce further further increased the amount of light[...] and this helped to create a more pleasing depht of field" : same as above.

I haven't read the less technical chapters and believe (hope) that I might yet learn something valuable from this book, but I find the above issues extremely distracting.

EDIT : I have now finished reading the book. While I stand by my previous criticism, the book does fulfill its main objectives. It provides some very usefull tips for food photography, especially in the styling department (props, colors, ...) and with its beautiful pictures, it is also inspiring (both photographically and for cooking) Perhaps the "tips" could be more clearly presented (lists ?) rather than mentionned conversationnaly in the text but that is of minor importance.
I've upgraded my initial rating from 2 stars to 3.
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27 of 33 people found the following review helpful
5.0 out of 5 stars Amazing book! April 27, 2011
Format:Paperback|Amazon Verified Purchase
I have just received a copy of "Plate to Pixel" yesterday and I am really thrilled! I could not put this book down (my family can testify as dinner came later than usual...).

I am amazed at how much extensive information the book provides and how clearly the information is organized throughout the book including many examples in real life situations, great pictures and illustrations, settings, tips...

The style all along is very easy to grasp and convivial. You almost feel as if the author is sitting on a chair next to you sharing a cup of coffee while explaining in detail the ins and outs. It just flows naturally and you learn so much out of it.

I would definitely highly recommend this book! The book offers a tremendous amount of useful information on both photography itself and food styling. Obviously, all pictures are amazing as you can expect for those of you already familiar with Tartelette's blog. The resource list at the end of the book is also a very nice added bonus!

I am grateful to the author for doing such hard work with such ease!
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7 of 8 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I opened the book to read it on Sunday and finished reading by Tuesday! Neither because I know most of the book contents, nor the book has no contents except some gorgeous photos by the author! The book has almost 260 pages of useful information! But, because the book is written in such a beautiful style. As if someone is whispering in your ears. Also the information flow very smoothly and free of clutter of technical stuff although the book covers most of food photography aspects.

At the beginning I ignored and skipped the parts that talk about exposure, Aperture and Shutter speed and went directly to the parts of interests. After reading one chapter of those, I went back to the beginning of the book and read it from first page to the last. Even I read the information I already know. I don't know why but I felt inspired.

The author is a French came to USA in 90s and worked in several restaurant before she became the master chief of pastry for a French restaurant.

At the beginning she was photographing the pastry she make for the other colleague to make the same when she goes for vacation. In 2006 she left the restaurant job and started her award winning blog [...] and devoted her time in cooking , designing and photographing food.

Soon she progressed and became a professional food photographer and her photos published in national magazines such as Elle Magazine, Forbes Magazine and others

In the first chapter: a talk about the light in general and the importance of it to make a photo and some basics about how to deal with light and find it.

Second chapter is devoted for the talk about photography basics like Exposure variables and how to balance. Then a talk about light and controlling the white balance. At the last, a talk about the camera modes.

Third chapter is for the natural light and the characteristics of softness and hardness and how to control that using available tools. Then a talk about the direction of light and applying that in food photography.

In the fourth chapter: here where the artificial lights enter into the picture. A talk about equipment used as lights Scrim panel and some setting for them. Then a talk about the popup flash and how to utilize it in food photography. Then a little talk about triggers followed by a talk about soft boxes and their uses.

Fifth Chapter: Composition in food photography, this is where we start getting in to food photography business. A talk about where to put your subject - the hero - and centered subject in food photography. Then a little talk about the famous Rule of Thirds! Followed by a talk about the focus and its importance to make your subject pop. Then the importance of depth of field and its importance as every subject requires an appropriate depth of field. At the last of this chapter a talk about a very importance subject which is perspective and camera angle.

Chapter six is devoted for the preparation of the place and plate! The place you take photo at has to have some important features that make food photography a little easier safer and more fun. Also the plate has to be indicative of the food you are photographing all this along with making the scene and hero/props relation together with discussion about surfaces (backgrounds) and utilizing food height and color contrast are discussed in this chapter that ends with an important advise to shoot tethered . very important chapter and full of valuable information.

Chapter seven: a talk about food types and styling them. It covers most of the food groups like herbs and spices, pastries and nuts, fruits and vegetables, soups, fish, meat, fries and pasta, burgers and sandwiches, breakfasts and pastries. Also suits like cakes, pies, ice creams and frozen suits. Cold and hot beverages. The chapter ends with a discussion about styling kit and tools used.

Chapter eight - the last chapter of the book is for after photography related like downloading your photos from camera to your computer and the required equipment. then a discussion about copyrighting/watermarking your photos. Followed by discussion about post processing software available and the free ones of them. And finally sharing your photos in the web and printing.

The book has a section of appendixes that includes: A glossary, B equipment guide and C resources and where to get more information in this subject.

For me, the book is 100/100 and deserves all pennies paid and each minute spent with it.

The book is missing the part of post processing, but that is not so important to me. If you understand and apply the information in this book in your shoot, you will make photos that need no post processing or minimal amount of processing.
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Most Recent Customer Reviews
4.0 out of 5 stars Excellent place to start
Very personal, I felt she was in conversation with me. Resources listed at the end very valuable! Quick, smooth read.
Published 1 day ago by Sheila
5.0 out of 5 stars Love it!
Helene did such and amazing job with her book! I'm a big fan and follow her work and am in total awe of her talent- her book gave me so many ideas in how to prepare and set up like... Read more
Published 8 days ago by lisa
5.0 out of 5 stars Good tips on food pics and food styling
Taking pictures and setting up a "scene" comes more naturally to some than others. This book is quite helpful for both camps. Read more
Published 9 days ago by Guam Recipes and Guam Book-Author Paula Quinene
5.0 out of 5 stars Great!!!
This book is awesome! The author explains in simple terms, so it's easy to understand.
The pictures are really great too. Love Helene Dujardin! :)
Published 11 days ago by Antoinette
3.0 out of 5 stars OK
I was expecting more from the website I found this book on. The information and illustrations using photos are good, but not quite what I was looking for.
Published 1 month ago by crystalgoddess
5.0 out of 5 stars Excellent book.
I found this to be the best food photography book of the several that I have bought so far. It is well written and organized. Read more
Published 2 months ago by Allen H. Bornstein
3.0 out of 5 stars Wanted to love it.....
I am an avid consumer of food blogs. I read about 25 food blogs religiously and see a lot of food photography. Read more
Published 2 months ago by Kerry A. Walsh
3.0 out of 5 stars A bit repetitive but good book
Full of great photos and nice colors.

Full of great ideas on how to take picture of foods, without having to run to the store to buy some expensive equipment again. Read more
Published 2 months ago by La Belle Aurore
5.0 out of 5 stars I saw an immediate improvement in my photography within 24 hours of...
I was engrossed in this book from the moment it arrived - I managed to read it cover to cover in 24 hours and then prepared a dish and took photos using techniques and advice from... Read more
Published 3 months ago by Kate
1.0 out of 5 stars The Kindle version is lacking
This product. as a photography book it is severely lacking on usable content. The pictures and layout aren't professional and leave you really wanting more. Read more
Published 3 months ago by Hunter
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