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Platform: Get Noticed in a Noisy World [Kindle Edition]

Michael Hyatt
4.7 out of 5 stars  See all reviews (448 customer reviews)

Print List Price: $24.99
Kindle Price: $11.04
You Save: $13.95 (56%)
Sold by: HarperCollins Christian Publishing

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Book Description

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed—and win big!—in an increasingly noisy world.



Editorial Reviews

Review

"I've known Michael Hyatt for more than a decade, and during that time I've seen him master just about every social media platform that's hit the scene. He's used blogging, Facebook, Twitter, and more to expand his personal platform from a successful book publisher to a leading national brand of his own. Trust me, this guy knows what he's talking about—so pay attention!"
—Dave Ramsey, host of The Dave Ramsey Show and New York Times best-selling author

"If you'd like to expand your influence, read Platform and then read it again."
—Donald Miller, best-selling author of Blue Like Jazz


"Platform is absolutely essential to delivering value. As a big fan of Michael Hyatt, I'm excited he's sharing this with you. Your job? Learn about this and implement it. Your success depends on it."
—Chris Brogan, President, Human Business Works, and New York Times best-selling author

Review

“I’ve known Michael Hyatt for more than a decade, and during that time I’ve seen him master just about every social media platform that’s hit the scene. He’s used blogging, Facebook, Twitter and more to expand his personal platform from a successful book publisher to a leading national brand of his own. Trust me, this guy knows what he’s talking about—so pay attention!” —DAVE RAMSEY, New York Times Best-selling Author, Host, “The Dave Ramsey Show”


Product Details

  • File Size: 1486 KB
  • Print Length: 288 pages
  • Publisher: Thomas Nelson (May 22, 2012)
  • Sold by: HarperCollins Christian Publishing
  • Language: English
  • ASIN: B006T364QG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #25,812 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
200 of 205 people found the following review helpful
4.0 out of 5 stars A few critiques, but overall, a solid book May 24, 2012
Format:Hardcover|Verified Purchase
While I've been a fan and follower of Michael Hyatt's blog for a long time, I did not receive a free copy of Platform. I confess, as much as I like his blog, I wasn't going to buy the book for two reasons:

1. Prior to the launch of Platform, he mentioned that much of the content was reworked material from old blog posts (which I assumed I had read previously).
2. Since I teach others how to start their own blog, I am already up to my eyeballs in information of this sort.

Therefore, I thought I would hold off and wait until I could get a copy at the library.

Incidentally, I bought the book the day it launched, swayed by all the 5-star reviews, enticed by the freebies he offered during launch week and intrigued by his launch process, which I wanted to watch firsthand (you just never know when that information will come in handy, you know). ;)

I have read the book in full.

Here are some of my thoughts, in no particular order:

-- Overall, his tone is very encouraging and inspiring. I've read other how-to books in which the author seems arrogant and condescending, leaving me feeling discouraged and inept by the end. That was not the case here. By the end, I was rearin' to go!

-- He makes a strong case for learning the ins and outs of social media as a way to grow your business, even if you don't have a lot of computer background or if you feel technically challenged. I am also self-taught so I wholeheartedly agree. As he says, the best way to learn, is to dive in and go for it.

-- He talks about the importance of having a blog (or website) which acts as your home base online. I wholeheartedly agree with this point as well.
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114 of 121 people found the following review helpful
Format:Hardcover
Length: 2:13 Mins
Amongst all the hype of a vanguard internet mega-book launch by Michael Hyatt (124,000 Twitter followers; 400,000 blog readers/month), the chairman of Thomas Nelson publishing (the 6th largest US book publisher, Nº1 Christian publisher) on the subject of `how an author might use the internet to broadcast his message', it's clearly difficult to separate the book (Platform) from the man (massive levels of experience) and the marketing campaign (shockingly effective and generous) but, this being a book review, I shall try.

Michael obviously knows what he's talking about here and in just under 300 pages he provides a wealth of information for anyone who wishes to use blogs, Twitter and Facebook to build relationships online, to try and get their message across and to ultimately sell whatever it is they're hawking (books, political messages, etc...). He has based his book on the posts he has written on his own blog about how to blog and use social media, so much of the actual material seems to be available online if you search for it (here are chapters 2, 3, and 15, for example), although he has rewritten some paragraphs and added some new anecdotes to illustrate his points.

The book is organised into five broad sections which walk you through the major functional and relational steps related to blogging and the wise use of social media, and they explain the knowledge Michael has accumulated in building and promoting his own substantial platform over the past eight years. I think after reflecting on this for a few days that the book's effectiveness and a consideration of whether or not it achieves its main aim depends on who is reading it.
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59 of 64 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I mention that I bought this book and was not a previous fan of Hyatt because a number of early reviews were apparently from fans of his blog who received advance, free copies of PLATFORM.

What I liked about the book--
Clearly and engagingly written.
Organized in 60 short pithy chapters that were apparently originally blog posts. You can easily find the subjects that are relevant to you. (I read the entire book but anticipate using some parts as a reference.)
Very good succinct summaries of what makes a successful blog and a good blog post. Some of it is pretty obvious (post frequently but not too frequently) and some is not (end with question to invite reader participation).
Specifics about the software and services Hyatt actually uses.
Honesty about the time and financial outlay he personally has made. (It took him eight years to reach the level of readership he has now. These days he spends about $1000 a month on his blog--but he makes a good deal more than that and you don't have to start out investing much cash.) He is not offering a get rich quick scheme in other words.
Very specific strategies for "monetizing" your blog.
Lots of detail on how to use Twitter.
Interesting and creative ideas for subjects a novelist could blog about.

What I didn't like--
Too much time spent on uplift (positive thinking--which I actually sort of enjoy but did not buy this book for) and on stating the obvious--defining what "Wow" is for example. A fifth of the book is spent basically saying you need a good product to sell on your blog.
Not as much about using Facebook as I would have preferred. He seems to personally like Twitter a lot more than he likes Facebook.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Awesome book!
Published 7 days ago by DAVID B JANZEN
5.0 out of 5 stars Five Stars
This is an excellent guide for anyone learning to market on the web. Highly recommended.
Published 10 days ago by Adriana
5.0 out of 5 stars Relevant Information That You Can Use
This book was my first introduction to Michael Hyatt, and what a great one it is. Tons and tons of good relevant information that actually follows the information on the front... Read more
Published 10 days ago by John W. Kirton
5.0 out of 5 stars Platform University? The best Gift Ever!
Love This Book! Mr. Hyatt has an amazing way of offering you information that is easy to implement, insightful and results oriented.
Published 13 days ago by Sonia Shonta Rogers
4.0 out of 5 stars Four Stars
Great help!
Published 15 days ago by Camlyn Leander
4.0 out of 5 stars Hyatt names his favorites in great detail (I need to read it in the...
A no nonsense guide to blogging, writing and promotion. I don't know that all he said would apply to all merchandise and products, but a lot would. Read more
Published 19 days ago by J. D. Curtis
5.0 out of 5 stars Must read for the digital entrepreneur.
This is a must read for anyone interested in making money online.

Social Media, Monetizing Blogs, Affiliate Marketing... So many good tips in this book.
Published 19 days ago by JerryRigEverything
5.0 out of 5 stars Five Stars
Great Information... A Must read for any author or anyone wanting to create an online presence.
Published 21 days ago by Bryant Meyers
4.0 out of 5 stars Valuable and profitable. For my money one of the best.
Michael Hyatt, former head of Thomas Nelson Publishing, has written a thorough, accessible, and useful book packed with advice and tools for getting noticed. Read more
Published 28 days ago by Dennis Mitton
5.0 out of 5 stars brilliant
Very comprehensive, would recommend to everyone starting out. 5 stars because all the answers I had were thoroughly covered. Must have!
Published 1 month ago by Dawid van den Bergh
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More About the Author

Michael Hyatt is a full-time blogger, author, and speaker. He is the former CEO and current Chairman of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S.

Hyatt has spent his career in the book industry. As a publisher, former literary agent, New York Times bestselling author, and popular blogger, he has a unique perspective on the rapidly changing world of content creation and delivery.

In his 30 year career, Hyatt has worked in nearly every facet of book publishing, including serving as the CEO of Thomas Nelson for six years. He is also the former Chairman of the Evangelical Christian Publishers Association.

His blog, MichaelHyatt.com, is ranked by Google in the top one-half percent of all blogs with more than 300,000 unique visitors a month. He also has more than 120,000 followers on Twitter.

Hyatt has been married to his wife, Gail, for more than thirty years. They have five daughters and seven grandchildren. They live just outside of Nashville, Tennessee.


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