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Platform: Get Noticed in a Noisy World Hardcover – May 21, 2012
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About the Author
More About the Author
Hyatt has spent his career in the book industry. As a publisher, former literary agent, New York Times bestselling author, and popular blogger, he has a unique perspective on the rapidly changing world of content creation and delivery.
In his 30 year career, Hyatt has worked in nearly every facet of book publishing, including serving as the CEO of Thomas Nelson for six years. He is also the former Chairman of the Evangelical Christian Publishers Association.
His blog, MichaelHyatt.com, is ranked by Google in the top one-half percent of all blogs with more than 300,000 unique visitors a month. He also has more than 120,000 followers on Twitter.
Hyatt has been married to his wife, Gail, for more than thirty years. They have five daughters and seven grandchildren. They live just outside of Nashville, Tennessee.
Top Customer Reviews
1. Prior to the launch of Platform, he mentioned that much of the content was reworked material from old blog posts (which I assumed I had read previously).
2. Since I teach others how to start their own blog, I am already up to my eyeballs in information of this sort.
Therefore, I thought I would hold off and wait until I could get a copy at the library.
Incidentally, I bought the book the day it launched, swayed by all the 5-star reviews, enticed by the freebies he offered during launch week and intrigued by his launch process, which I wanted to watch firsthand (you just never know when that information will come in handy, you know). ;)
I have read the book in full.
Here are some of my thoughts, in no particular order:
-- Overall, his tone is very encouraging and inspiring. I've read other how-to books in which the author seems arrogant and condescending, leaving me feeling discouraged and inept by the end. That was not the case here. By the end, I was rearin' to go!
-- He makes a strong case for learning the ins and outs of social media as a way to grow your business, even if you don't have a lot of computer background or if you feel technically challenged. I am also self-taught so I wholeheartedly agree. As he says, the best way to learn, is to dive in and go for it.
-- He talks about the importance of having a blog (or website) which acts as your home base online. I wholeheartedly agree with this point as well.Read more ›
|Length: 2:13 Mins|
Michael obviously knows what he's talking about here and in just under 300 pages he provides a wealth of information for anyone who wishes to use blogs, Twitter and Facebook to build relationships online, to try and get their message across and to ultimately sell whatever it is they're hawking (books, political messages, etc...). He has based his book on the posts he has written on his own blog about how to blog and use social media, so much of the actual material seems to be available online if you search for it (here are chapters 2, 3, and 15, for example), although he has rewritten some paragraphs and added some new anecdotes to illustrate his points.
The book is organised into five broad sections which walk you through the major functional and relational steps related to blogging and the wise use of social media, and they explain the knowledge Michael has accumulated in building and promoting his own substantial platform over the past eight years. I think after reflecting on this for a few days that the book's effectiveness and a consideration of whether or not it achieves its main aim depends on who is reading it.Read more ›
What I liked about the book--
Clearly and engagingly written.
Organized in 60 short pithy chapters that were apparently originally blog posts. You can easily find the subjects that are relevant to you. (I read the entire book but anticipate using some parts as a reference.)
Very good succinct summaries of what makes a successful blog and a good blog post. Some of it is pretty obvious (post frequently but not too frequently) and some is not (end with question to invite reader participation).
Specifics about the software and services Hyatt actually uses.
Honesty about the time and financial outlay he personally has made. (It took him eight years to reach the level of readership he has now. These days he spends about $1000 a month on his blog--but he makes a good deal more than that and you don't have to start out investing much cash.) He is not offering a get rich quick scheme in other words.
Very specific strategies for "monetizing" your blog.
Lots of detail on how to use Twitter.
Interesting and creative ideas for subjects a novelist could blog about.
What I didn't like--
Too much time spent on uplift (positive thinking--which I actually sort of enjoy but did not buy this book for) and on stating the obvious--defining what "Wow" is for example. A fifth of the book is spent basically saying you need a good product to sell on your blog.
Not as much about using Facebook as I would have preferred. He seems to personally like Twitter a lot more than he likes Facebook.Read more ›
Most Recent Customer Reviews
While the noise keeps getting louder, this book provides useful, actionable methods for grabbing the spotlight and delivering your own story and initiatives in an effective,... Read morePublished 7 days ago by Eric T Brandt
Good practical book that covers a lot of important areas when it comes to building your online platform and presencePublished 14 days ago by Amazon Customer
Undeniably one of the best books in 2015-16 for me to help grow my podcast and help my dad out with his marketing with tough businesses like insurance!Published 18 days ago by Rob May
I'm an author and purchased this book in my quest to market my books. I found it very informative and it helped me out in some areas I was really in the dark. Read morePublished 19 days ago by Mercedes
In his book, Platform: Get Noticed in a Noisy World, Michael Hyatt delivers bite-sized nuggets of valuable information that are easy for everyone to understand and put into... Read morePublished 1 month ago by Amazon Customer
In his book, Plaform: Get Noticed in a Noisy World, Michael Hyatt offers a plethora of practical advice for anyone who wants to promote their product or service effectively in... Read morePublished 1 month ago by Darci Nurkkala
Platform: Get Noticed in a Noisy World is an essential book that anyone looking to publish a book, sell a product, or simply garner a following for a cause should have. Read morePublished 1 month ago by Nykeah P.
Michael Hyatt’s best-selling book, PLATFORM: Get Noticed in a Noisy World, exudes the author’s energy and excitement on this topic. Read morePublished 1 month ago by R. Barnes
Great book, very concise and to the point. Michael Hyatt knows what he is talking about.Published 1 month ago by Scott Turner