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Platform: Get Noticed in a Noisy World Hardcover – Bargain Price, May 22, 2012
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About the Author
Michael Hyatt was CEO of Thomas Nelson Publishers for six years and now serves as its chairman. He is a professional blogger, author, and speaker whose blog is consistently ranked in the top three for Productivity, Leadership, Publishing, and Social Media Marketing. Hyatt and his wife, Gail, live outside of Nashville, Tennessee.
Top Customer Reviews
1. Prior to the launch of Platform, he mentioned that much of the content was reworked material from old blog posts (which I assumed I had read previously).
2. Since I teach others how to start their own blog, I am already up to my eyeballs in information of this sort.
Therefore, I thought I would hold off and wait until I could get a copy at the library.
Incidentally, I bought the book the day it launched, swayed by all the 5-star reviews, enticed by the freebies he offered during launch week and intrigued by his launch process, which I wanted to watch firsthand (you just never know when that information will come in handy, you know). ;)
I have read the book in full.
Here are some of my thoughts, in no particular order:
-- Overall, his tone is very encouraging and inspiring. I've read other how-to books in which the author seems arrogant and condescending, leaving me feeling discouraged and inept by the end. That was not the case here. By the end, I was rearin' to go!
-- He makes a strong case for learning the ins and outs of social media as a way to grow your business, even if you don't have a lot of computer background or if you feel technically challenged. I am also self-taught so I wholeheartedly agree. As he says, the best way to learn, is to dive in and go for it.
-- He talks about the importance of having a blog (or website) which acts as your home base online. I wholeheartedly agree with this point as well.Read more ›
|Length: 2:13 Mins|
Michael obviously knows what he's talking about here and in just under 300 pages he provides a wealth of information for anyone who wishes to use blogs, Twitter and Facebook to build relationships online, to try and get their message across and to ultimately sell whatever it is they're hawking (books, political messages, etc...). He has based his book on the posts he has written on his own blog about how to blog and use social media, so much of the actual material seems to be available online if you search for it (here are chapters 2, 3, and 15, for example), although he has rewritten some paragraphs and added some new anecdotes to illustrate his points.
The book is organised into five broad sections which walk you through the major functional and relational steps related to blogging and the wise use of social media, and they explain the knowledge Michael has accumulated in building and promoting his own substantial platform over the past eight years. I think after reflecting on this for a few days that the book's effectiveness and a consideration of whether or not it achieves its main aim depends on who is reading it.Read more ›
What I liked about the book--
Clearly and engagingly written.
Organized in 60 short pithy chapters that were apparently originally blog posts. You can easily find the subjects that are relevant to you. (I read the entire book but anticipate using some parts as a reference.)
Very good succinct summaries of what makes a successful blog and a good blog post. Some of it is pretty obvious (post frequently but not too frequently) and some is not (end with question to invite reader participation).
Specifics about the software and services Hyatt actually uses.
Honesty about the time and financial outlay he personally has made. (It took him eight years to reach the level of readership he has now. These days he spends about $1000 a month on his blog--but he makes a good deal more than that and you don't have to start out investing much cash.) He is not offering a get rich quick scheme in other words.
Very specific strategies for "monetizing" your blog.
Lots of detail on how to use Twitter.
Interesting and creative ideas for subjects a novelist could blog about.
What I didn't like--
Too much time spent on uplift (positive thinking--which I actually sort of enjoy but did not buy this book for) and on stating the obvious--defining what "Wow" is for example. A fifth of the book is spent basically saying you need a good product to sell on your blog.
Not as much about using Facebook as I would have preferred. He seems to personally like Twitter a lot more than he likes Facebook.Read more ›
Most Recent Customer Reviews
I really enjoyed the book and I feel like it will really help me in my business and professional life.Published 5 hours ago by JACOB E PREEDIN
If you want to build your platform without selling your soul, Platform is the way to go. Michael Hyatt teaches his readers that the surest path to success is to live your callings,... Read morePublished 7 days ago by Lori A. Watson
Great Book to start you down the process of understanding online marketing. Michael Hyatt adds so much credibility to this area with his fully stocked resume.Published 9 days ago by smooveseven
Original review at Charlessledge.com
Do you run an online business? Did you start without connections and are now trying to break it into the big leagues? Read more
One of the best books I have read all year. I am singing up for Platform University after reading the book. Packed full of practical advice and tips on getting your message out.Published 12 days ago by Amazon Customer
This book simply and clearly explains how to build a platform. It gives easily applicable suggestions. I highly recommend it.Published 20 days ago by Chelsey
Great resource for developing a platform that can help you realize your vision, fulfill your passion and change your life.Published 1 month ago by Pamela Traynor
I really enjoy Michael Hyatt's blog and other works, and this book is no different. I appreciate the practical tips and advice and listed resources provided in this book that I... Read morePublished 1 month ago by Merissa
Actual, actionable advice to get you started navigating the world of social media.Published 1 month ago by elgeibo