Certain products, like the VCR and the microprocessor, are far more valuable as the center of a network of ancillary items than they ever could become on their own. Platform Leadership, by Annabelle Gawer and Michael A. Cusumano, examines how a handful of firms has maximized this position--or are attempting to do so--and proposes a framework that other businesses can use to establish similar game plans. Combining original research with analysis that draws upon their experiences as professors specializing in high-tech strategy, Gawer and Cusumano focus on Intel, Microsoft, Cisco, Palm, NTT DoCoMo, and supporters of the Linux operating system to show how to establish and expand this vital hub positioning. Their four-pronged approach concentrates on scope (what firms produce on their own and encourage others to produce), technology (how much detail about product architecture and design they should disclose to outsiders), alliances (how collaborative or competitive their relationships with those outsiders should be), and organization (what structures best balance subsequent external and internal conflicts). The examples selected illustrate varying methods for walking the fine line required to achieve "platform leadership" and will provide food for thought along with practical guidance for others interested in attaining similar status. --Howard Rothman
Annabelle Gawer is Assistant Professor of Strategy and Management at INSEAD.
"Design decisions affect the organization of production, and modular designs provide the means for people to divide up the work in tasks or groups of task that are relatively... Read morePublished on February 8, 2008 by Golden Lion
Establishing industry leadership gives companies an advantage over competitors: they can shape the industry in a way that benefits them in the long term. Read morePublished on February 13, 2006 by a reader
I bought this book as part of my MBA thesis. This is an excellent read and full of useful insights. Mssrs Gawer and Cusumano are clearly gurus in this subject.Published on September 24, 2002 by Gm Wernick