The Platinum Rule for Small Business Mastery [Paperback]

Tony Alessandra Ph.D. (Author), Ronald Finklestein (Author), Scott Michael Zimmerman (Author), Noah St John (Foreword)

Book Description

Publication Date: November 1, 2007

This is just a sampling of the powerful techniques you will learn from this book: 1. Learn the strengths of your natural behavioral style and how to leverage them. 2. Discover common traits shared by effective leaders who have mastered behavioral adaptability. 3. Contains invaluable information about how your behavioral style can be leveraged to create an effective culture that permeates every facet of your business. 4. Learn how to create discipline within your organization that guarantees predictable results. 5. We will teach you how to develop a winning attitude that improves every facet of your business. 6. You will learn why your natural behavioral style may be impeding your ability to take calculated risks that are necessary to build a winning business. 7. You will learn how to leverage your natural behavioral style within your particular selling environment. 8. We will teach you how to use psychographics in customizing your marketing messages.

Editorial Reviews

About the Author

Tony Alessandra has a streetwise, college-smart perspective on business, having realized success as a former graduate professor of marketing, Internet entrepreneur, business author, and keynote speaker. He is the author of seventeen books, including "Charisma" and "The Platinum Rule".

As a business and technology consultant, coach, speaker, author and Certified Knowledge Manager, Finklestein has both business and technology experience spanning two decades. Finklestein is skilled in many aspects of business and spends a majority of his time coaching and consulting in the Platinum Rule Business Coaching methodology. His forte is helping businesses and business owners understand how to take the next steps in both personal and business growth. Finklestein was profiled in the 2000 edition of Who's Who in Information Technology, 2006 edition of Who's Who in American Business and was selected as 2005 businessman of the year by the Business Advisory Council of the Republican National Committee. He has published one books: Celebrating Success! Fourteen Ways to a Successful Company and coauthored The Platinum Rule to Small Business Success. He founded The Business Leadership Association, co-founded Celebrating Success! The Greater Akron Business Conference (http: //www.akronbusinessconference.org). Other Board affiliations include: Advisory Board, Center for Information Technology and eBusiness of the University of Akron; Advisory Board and Kent State University Center for Information Management. Finklestein is available for coaching, consulting and speaking engagement, workshops and seminars. You can contact him at [e-mail] or reach him at 330-990-0788. www.yourbusinesscoach.net.

Noah St. John, Ph.D., is founder and CEO of SuccessClini

Noah St. John, Ph.D., is founder and CEO of SuccessClinic.com, an international success training company, and host oc.com, an international success training company, and host of "WealthyFunTV". People and organizations in more than fortf "WealthyFunTV". People and organizations in more than forty countries are using his breakthrough methods to get rid ofy countries are using his breakthrough methods to get rid of their "head trash" and enjoy more control, freedom, and abu their "head trash" and enjoy more control, freedom, and abundance in their lives and careers. He is the author of "Permndance in their lives and careers. He is the author of "Permission to Succeed" and "The Great Little Book of Afformationission to Succeed" and "The Great Little Book of Afformations", which have been translated into four languages. He has as", which have been translated into four languages. He has appeared on CNN, ABC, NBC, CBS, and Fox News, and been featurppeared on CNN, ABC, NBC, CBS, and Fox News, and been featured in "Parade", "Woman's Day", "Modern Bride", "Los Angeles ed in "Parade", "Woman's Day", "Modern Bride", "Los Angeles Business Journal", the "Chicago Sun-Times", the "Washington Business Journal", the "Chicago Sun-Times", the "Washington Post", "InStyle" magazine, and "Selling Power". Post", "InStyle" magazine, and "Selling Power".

Product Details

• Paperback: 283 pages
• Publisher: Morgan James Publishing (November 1, 2007)
• Language: English
• ISBN-10: 1600370330
• ISBN-13: 978-1600370335
• Product Dimensions: 9 x 6 x 0.8 inches
• Shipping Weight: 1 pounds
• Amazon Best Sellers Rank: #2,144,502 in Books (See Top 100 in Books)

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