The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events [Paperback]

Tony Alessandra Ph.D. (Author), Steve Underation (Author), Scott Michael Zimmerman (Author)

Book Description

Publication Date: December 1, 2007

Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be "a cost of doing business" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. "R.O.I." is the corporate buzzword for "Show me the money!" So ask yourself this question: "Can I show anyone the money for my trade show investment?"

Editorial Reviews

Review

The Platinum Rule is communication and relational genius, translated into a simple, daily philosophical approach that gets results. Well done!

About the Author

Tony Alessandra has a streetwise, college-smart perspective on business, having realized success as a former graduate professor of marketing, Internet entrepreneur, business author, and keynote speaker. He is the author of seventeen books, including "Charisma" and "The Platinum Rule".

Steve Underation is a trade show Lead Conversion Specialist, Speaker, and a Coach to profit-minded exhibitors. As Partner of Trade Show Profit Systems, his purpose is to propel companies to dramatic increases in sales, new customers, and profits from their leads. Steve's customized follow-up systems are the reasons why leads do not disappear into "black holes," but develop customers and sales months and years after the show. Steve's expertise of transforming trade shows from expenses to profit centers was gained through years of working all sides of the trade show aisle; from exhibitor, to sales rep., to attendee. With 17 years of hands-on experience competing as a high-dollar, technical-based sales rep. for 23 national and international companies, Steve earned ground-level experience with sales reps. and solutions-based results with top management. Steve is a Certified Trade Show Marketer (CTSM) through Northern Illinois University. He completed his MBA in Marketing through The University of Akron and is an annual guest speaker at the nation's largest trade shows industry conference, The Exhibitor Show. He is the author of Keep Your Best Leads Out of the Trash and Convert Them to Customers and the short course 14 Steps to Improve Trade Show Profitability. You may learn how Steve can help you keep your best leads out of the trash and convert them to customers by visiting www.TradeShowProfitSystems.com, by contacting Steve's office at 330-753-1616, or by email at [e-mail]

Product Details

• Paperback: 217 pages
• Publisher: Morgan James Publishing (December 1, 2007)
• Language: English
• ISBN-10: 1600373291
• ISBN-13: 978-1600373299
• Product Dimensions: 9 x 6.1 x 0.6 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,948,678 in Books (See Top 100 in Books)