Customer Reviews

Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I've known, worked with & partnered with Bill Brooks and Will Brooks. These guys get it as to what makes a business thrive. They can show you how to overcome seemingly huge obstacles without having to become huge first. The whole point of playing bigger is targeting the real needs. When we learn how to build trust even with limited credentials or track record, then we transcend the game and get right to the heart of helping our customers. Buy, read and then re-read this book. Make it your reference piece for making it without faking it.
Jim Cathcart, author of Relationship Selling
[...]

In this book, father and son collaborated on a highly effective blueprint for small or mid-sized companies to outsell big business. The reader will find many practical ideas, techniques and principles that will empower them to approach and win large accounts with confidence. The book contains great examples so that the reader will not only figure out what to do, but see exactly how to apply the lessons to actual situations. Reading this book will help you develop a greater appetite for pursuing bigger opportunities. If you want to grab market share away from bigger vendors, this is the book for you. This book isn't written for the farmers on the sales team, for they are too timid to try these techniques, but the hunters will love it. This book will stir their passion for pursuing their biggest sale of their lives.