A readable overview of the ins and outs of the freelance music scene. This is not a how-to-play guide; the key word here is "business". Gibson combines common sense with business savvy to come up with a marketing system covering such areas as publicity, salesmanship, and managerial skills. Short interviews with professionals both in the music and business fields provide additional insight into managing one's music career. While this should not be the end-all for working musicians, it is a well-written guide that provides an excellent introduction for those contemplating a career in music.
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A readable overview of the ins and outs of the freelance music scene. This is not a how-to-play guide; the key word here is "business". Gibson combines common sense with business savvy to come up with a marketing system covering such areas as publicity, salesmanship, and managerial skills. Short interviews with professionals both in the music and business fields provide additional insight into managing one's music career. While this should not be the end-all for working musicians, it is a well-written guide that provides an excellent introduction for those contemplating a career in music. --John Lawson, Fairfax County Pub . Lib . , VA
Copyright 1990 Reed Business Information, Inc.
Copyright 1990 Reed Business Information, Inc.
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