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Playing to Win: Jerry Jones and the Dallas Cowboys Hardcover – September 1, 2008
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His most recent book, The Education of Mr. Mayfield (Blair), was named the best non-fiction book of the year in the Southeast in the Independent Book Publisher Awards (IPPY). HIs book How Toyota Became #1 (Penguin) was named a Top 10 Business Book of the Year by the American Library Association.
He was also a literary publisher and editor, acquiring and publishing with national distribution such works as John McNally's Ghosts of Chicago; Beer and Food: An American History by Bob Skilnik; and Forty Acres and a Goat by Will Campbell.
Magee is Vice President of Ventures at Alabama Media Group, which includes AL.com, Birmingham magazine, The Birmingham News, The Huntsville Times and The Mobile Press-Register.
Previously he was Senior Director of Content for Alabama media Group, and he has served as Managing Editor of the International Business Times, Assistant Managing Editor of the Jackson Clarion-Ledger, and news editor of The Oxford Eagle.
He is also a former award-winning newspaper columnist.
He is also a former city council member in the college town of Oxford, Mississippi, his childhood home where he grew up playing on the grounds of William Faulkner's home. Oxford is the primary setting for The Education of Mr. Mayfield, the true story that has been optioned for a major motion picture.
David Magee is currently working on The Greatest Fight Ever, a story about the John L. Sullivan-Jake Kilrain bare-knuckle championship fight in the late 1800s.
He formerly hosted The David Magee Show, a national radio and television current events talk program aired daily in 21 million American homes on the American Life Network and the Biz Television Network concurrently.
A frequent guest on national news programs over the years, Magee began his media career at a commercial radio station at the age of 18 and became a daily newspaper editor at the age of 24. He began writing books in 2002 and has since made more than 200 media appearances, including NPR, the BBC, the Korean Broadcasting Network, Bloomberg, CNBC, Fox Business, The Wall Street Journal and BusinessWeek.com.
As a speaker, he's addressed audiences from Quebec to Japan to Dallas, Texas.
Top Customer Reviews
Long ago, the NFL adopted policies for revenue sharing that would enable smaller media market teams (e.g. Green Bay Packers) to be competitive with larger media market teams (e.g. New York Giants). The NFL owned all television contracts and as revenue from them rapidly increased, these policies were strictly enforced but were not applicable to control of the stadiums in which games were played. Only a few teams owned their stadiums and most of the other teams essentially rented them. Jones complied with the policies and in fact helped to negotiate ever-larger television contracts but questioned control of team licensing. Magee notes that Jones has always had an uncanny ability to recognize and then take full advantage of underutilized assets.Read more ›
Instead, the book reads more like a collection of scrapbook snapshots from the time span rather than detailed inside stories retrieved from a personal diary. This is despite the author's claimed unlimited access to Jones and his organization. Most football fans who followed the Cowboys during their '90s glory days would easily recall 60-80% of the contents of this book.
To his credit, the author presents his materials in an easy-read, quick-flow format. He can do away with repeated uses of complete people references throughout the book, such as "team owner and general manager Jerry Jones". The book is valuable overview for casual sports fans who want to learn more about Dallas Cowboys and its flashy owner. Unfortunately, it leaves the more serious football followers longing for a lot more.
For more comprehensive readings about the Cowboys, I'd recommend the following:
Boys Will Be Boys: The Glory Days and Party Nights of the Dallas Cowboys Dynasty. An inside look into the star players of the Cowboys teams from the '90s and mainly their lives off the field.
...Read more ›
Overall, it is great book and an easy read for the casual sports fan and I highly recommned it.