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Simon Egenfeldt-Nielsen (PhD, Psychologist) is CEO of Serious Games interactive. He founded Serious Games Interactive in 2006. Today it has around 25 employees. It's currently among the leading in the field. He has studied, researched and worked with computer games for +15 years. Over the years he has been involved in developing +100 games for different clients like Maersk Group, LEGO, Opel, World Bank and Siemens Wind Power. He has been involved in developing several award-winning series like Global Conflicts and Playing History.
He did a PhD on the educational use of computer games and previously worked as an assistant professor at IT-University of Copenhagen for 5 years on games and learning projects. Over the year he has been involved in 10 major national and European research projects within the serious games field.
He has served on the Digital Game Research Association Board for 3 years, co-founded Computer Game Centre at IT-University of Copenhagen and authored four books on video games. He regularly gives talks around the world.