Please Be Ad-vised (Third Edition) Most advertising and marketing executives cannot claim a mastery of advertising and marketing law; yet it is an area we deal in almost every day. Please Be Ad-vised is considered the industry's legal reference guide for advertising and marketing professionals. It is a comprehensive and practical tool for avoiding legal blunders. In addition to summaries of dozens of legal issues, the book provides sample legal forms for everything from ownership and protection of creative work to agency-client relationships. It also includes a standard contract for developing Web sites and FAST standards for interactive media. Other topics included are copyright and trademark infringement, working with production companies, contracts and employment agreements, rules of comparative advertising, government regulation, talent unions and negotiating with employees.
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Book Description
Editorial Reviews
Review
"...deftly navigates through the industry's many legal mindfields...answers the tough questions..." -- O. Burtch Drake, President and CEO, The American Association of Advertising Agencies
"...generously gives the reader the benefit of his considerable experience and insights in this accessible and up to date resource." -- Russell Kelley, General Counsel, Publicis Groupe S.A.
"..still the most readable and relevant text of its kind." -- Gary Burandt, Executive Director, ICOM --This text refers to an out of print or unavailable edition of this title.
"...generously gives the reader the benefit of his considerable experience and insights in this accessible and up to date resource." -- Russell Kelley, General Counsel, Publicis Groupe S.A.
"..still the most readable and relevant text of its kind." -- Gary Burandt, Executive Director, ICOM --This text refers to an out of print or unavailable edition of this title.
About the Author
Douglas J. Wood practices law in New York City and is General Counsel of the Association of National Advertisers. He has over 25 years' experience representing natinoal and multinational companies in advertising and unfair competition, intellectual property, and Internet matters. He holds a Juris Doctor degree from the Franklin Pierce Law Center, where he is a Chairman of the Board of Trustees.
--This text refers to an out of print or unavailable edition of this title.
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