From Library Journal
In this well-written work, global strategy consultants Fairbanks and Lindsay address the issue of competitiveness in the developing world and advance ways to build and sustain macro, long-term competitive advantage. The authors first identify seven opportunities for leveraging a country's comparative advantage, among them improving understanding of customers, reasoning and overcoming defensiveness, and avoiding paternalism. They then discuss strategies to implement these opportunities. Finally, they offer models for action. With a foreword by Michael Porter (business administration, Harvard), this excellent book is highly recommended for academic libraries as well as for corporate executives and government officials.?Joseph W. Leonard, Miami Univ., Oxford, Ohio
Copyright 1997 Reed Business Information, Inc.
About the Author
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.