"The Pocket Media Coach" provides simple, easy-to-follow advice - even if you are due on air in 15 minutes! With a combination of 5-minute guides, essential check lists and trade secrets, this guide provides a toolkit to help you cope in any media situation. In simple language, it explains how to create and deliver a core message, how to use body language, and how to answer tricky questions. Who needs "The Pocket Media Coach"? Individuals - One day, we all receive our "15 minutes of fame". Will you be ready? If you have this book to hand, you will! Small Companies - Developing a good relationship with reporters is the most cost-effective way of promoting your business. If you can position yourself as an expert, seek out media opportunities, and perform well, you will be asked to appear time and time again. Large companies - Every company needs to be media-savvy these days, in both a reactive and proactive way. If the media seek you out, you need to represent your company well - "No comment" is not an option. If you build a good relationship with the media, your company will benefit from the repeated mentions every time you appear, and the confidence your customers feel when they see or hear you.
Alan Stevens is a Media Coach, Speaker and PR expert and has been both a TV presenter and expert interviewee. In the latter capacity, he has given over 2,000 radio and TV interviews, so is uniquely placed to give insights about the media, and how companies and individuals can improve their image. His is a Member of the Chartered Institute of Public Relations and also the Vice-President of the International Federation for Professional Speakers.
For the past 25 years, he has appeared regularly on BBC TV News, Sky News, CNN, and Bloomberg, as well as on hundreds of radio stations, He has been quoted in every UK newspaper, the New York Times, Forbes magazine, The Economist and many others. In 2006, The Independent newspaper listed him as "one of the top 10 media experts in the UK".
His client list includes; Virgin, The Dorchester Hotel, Glaxo, Dubai Stock Exchange, North Yorkshire Police, Sony Ericcson, Mumm Champagne, Guinness World Records and BMW. His popular book "The Pocket Media Coach" was published by HowToBooks in November 2005. He is publishing two books this year - "MediaMasters", co-authored with Jeremy Nicholas, and "Press Beats and Mean Tweets", about how to get free PR.
