This staple text offers a compact education on printing and the related processes by relaying valuable information on the history and conventional processes of the printing industry as well as the recent technological developments within the industry and the areas related to this transition.
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This staple text has been valued by publishers, students, designers, print buyers, and many other graphic communications segments since its release in 1934. Comprehensive in scope, it offers a compact education on printing and the related processes. When the seventeenth edition was published in 1997, digital imaging and printing were still considered "parts" of printing. Now in the eighteenth edition, more than relaying its respected, valuable information on the history and conventional processes of the printing industry, this updated text recognizes the recent technological developments within the industry and describes and emphasizes the areas related to this transition: Typesetting and photography have been almost completely replaced by digital imaging; the use of films and their processing and image assembly are being replaced by computer-to-plate, computer-to-plate-on-press, and computer- to-press systems; new digital workflows are replacing conventional workflows; new processless plates and new UV and violet lasers that allow use of conventional plates; information on toners or digital inks for digital presses; and color management systems.
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Most Helpful Customer Reviews
31 of 31 people found the following review helpful:
5.0 out of 5 stars
A classic!,
By annulla "annulla" (Brooklyn, NY United States) - See all my reviews
This review is from: Pocket Pal: A Graphic Arts Production Handbook (Paperback)
Nearly 30 years ago, as an art student, I bought my first copy of this classic work. Small, clear and well organized, this book remains the essential guide for anyone who needs to understand the basics of graphic arts and printing production. Most of the artists and production people I know always keep a copy within reach. Like them (and me), you'll consult it again and again.
12 of 12 people found the following review helpful:
5.0 out of 5 stars
It doesn't get more important,
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This review is from: Pocket Pal: A Graphic Arts Production Handbook (Paperback)
As a student I got my first one and am getting ready to get my next. The Pocket Pal should be required reading for everyone in advertising and production, from the art director, the production manager to the account team. These are need to know terms!
4.0 out of 5 stars
Pocket Pal: Graphics,
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This review is from: Pocket Pal: A Graphic Arts Production Handbook (Paperback)
Great handy resource on the go. Helps you learn and use the correct terms to effectively communicate what you're doing or want to be done with it relates to the graphic world :)
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