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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
5.0 out of 5 stars
An education in Graphic Arts for Under $10!,
By
This review is from: Pocket Pal: A Graphic Arts Production Handbook (Paperback)
I was thrilled to see the new 17th edition of the Pocket Pal published by International Paper. This book is written in easy to understand English (easy if you speak English I guess) and covers all aspects of the graphics arts business, including printing and now electronic pre-press. It should be on the bookshelf of every designer and art director. I was in advertising and graphic arts for over 25 years and I still look to this handy book for answers to questions related to printing, color separations, and more.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
I love this book.,
This review is from: Pocket Pal: A Graphic Arts Production Handbook (Paperback)
If you work in publishing, prepress, graphic design, or any print-related field, you NEED this book. What else needs to be said? Anything you need to know--from process or spot colours, to print processes, to historical information--is in this book. Surprisingly enough, it is as interesting as it is informative--this is the first "techie manual" that I've read for fun. (Either this book is really good, or I *really* don't have a life.) Regardless, GET THIS BOOK. NOW!
4 of 4 people found the following review helpful:
4.0 out of 5 stars
Still a "bible" for graphic designers for printing info,
By Annd Lafferty (alaffert@xlrn.ucsb.edu) (Santa Barbara, California) - See all my reviews
This review is from: Pocket Pal: A Graphic Arts Production Handbook (Paperback)
I have recommended and referred to this book for 25 years in teaching production and pre-press to graphic design students in colleges and art schools around the country. Its a pocket "bible" and a "must have" for any graphic designer wanting to know about printing. Although it would help to have more pre-press how-tos, it never was a how-to-mech book. It keeps updated and is a good, small and inexpensive reference of terms and technologies for designers so they can be able talk to printers intelligently and professionally.
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