Pocket Pal [Paperback]

International Paper Staff (Author)

Product Details

• Paperback
• Publisher: Intl Paper (August 1998)
• ISBN-10: 0614255236
• ISBN-13: 978-0614255232
• Product Dimensions: 7.2 x 4.2 x 0.7 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #674,186 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

24 of 26 people found the following review helpful:

5.0 out of 5 stars The Authoritative Introduction to the Graphic Arts, January 2, 2004

By 

OAKSHAMAN "oakshaman" (Algoma, WI United States) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)   

This review is from: Pocket Pal (Paperback)

Since it was first published in 1934 the Pocket Pal has been THE reference for the printing trade. Whether you were an artist, designer, advertiser, student, buyer, or an actual printer, this book usually had the practical and up-to-date information that you needed.

You have the entire history of printing here, from letterpress to lithography, gravure, screen printing, and flexography. Two new sections have been included on electronic pre-press systems and quality control.

The major sections included are: history, the printing processes, type and typographic imaging, copy preparation, art preparation, graphic arts photography, film assembly and imposition, electronic pre-press systems, platemaking, printing, quality control, binding, paper, printing inks, graphic art terms, and International Paper printing papers (the Pal has always been published by International Paper.)

Whether you are interested in the history of printing, looking up a specialised term like "quoin" or "em", proofreader's marks, or color separations, then this book is for you. Just starting out in the printing trade? - impress your boss by actually learning the fundamentals of the art. This really is as close as you get to a printer's bible.

5.0 out of 5 stars Great Book, Great Vendor, March 8, 2011

By 

John T. Keech (Rochester, NY) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Pocket Pal Graphics Arts Book - 20th Edition (Paperback)

Classic in the printing industry. Must have the latest edition, given the rapid changes in the industry. Was delivered quickly without problems. A++

5.0 out of 5 stars I bought this pocket genius . . ., March 3, 2011

By 

Richard L. Stewart "bookindian" (Big Pine, CA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Pocket Pal Graphics Arts Book - 20th Edition (Paperback)

Had a Pocket Pal when I was in college, and since I've started doing exhibit design, I bought the latest edition . . . costs a bit more but, It's like having the Internet in your pocket when it comes to graphics reference in the shop . . . No batteries required!