This fourth edition of the classic text on American political communication uses principles and practices of speech communication to examine election campaigns. Widely used as the only truly comprehensive book written from a campaign perspective, this new edition is distinguished by fresh examples and information from the 1996 presidential campaign, the 1998 congressional campaigns, and early 2000 presidential campaigns. Trent and Friedenberg include up-to-date analysis and discussions of communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, political debates and public speaking, news conferences and apologias, and the effects and influence of political consultants. Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. A crucial text for courses in political campaign communication, campaigns, persuasion, and mass communication.
Political Campaign Communication
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Book Description
Editorial Reviews
About the Author
JUDITH S. TRENT is Professor of Communication and Associate Vice President for Research and Advanced Studies at the University of Cincinnati.
ROBERT V. FRIEDENBERG is Professor of Communication at Miami University (Ohio).
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Understanding political campaigns,
This review is from: Political Campaign Communication: Principles and Practices, Fourth Edition (Paperback)
This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.
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Inside This Book
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First Sentence:
It has become fashionable to criticize our electoral system. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
incumbency style, interpersonal campaigning, interpersonal communication between the candidate, role imbalance attacks, surfacing period, incumbency campaigning, contemporary political campaigning, incumbency strategies, social precincts, political campaign communication, surfacing stage, general election stage, counterfeit debates, lower level races, challenger style, voter statistics, announcement address, contemporary political campaigns, surrogate speakers, acceptance addresses, political advertisers, televised political advertising, political debating, political debaters, social influence model Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, New Hampshire, Bill Clinton, George Bush, White House, Jimmy Carter, Ronald Reagan, President Clinton, Richard Nixon, House of Representatives, Bob Dole, Michael Dukakis, Washington Post, Cincinnati Enquirer, John Kennedy, Ross Perot, Sidney Kraus, Harriet Woods, Lynda Lee Kaid, Rhetorical Studies of National Political Debates, Democratic National Convention, Franklin Roosevelt, Beverly Hills, Dan Nimmo New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
It has become fashionable to criticize our electoral system. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
incumbency style, interpersonal campaigning, interpersonal communication between the candidate, role imbalance attacks, surfacing period, incumbency campaigning, contemporary political campaigning, incumbency strategies, social precincts, political campaign communication, surfacing stage, general election stage, counterfeit debates, lower level races, challenger style, voter statistics, announcement address, contemporary political campaigns, surrogate speakers, acceptance addresses, political advertisers, televised political advertising, political debating, political debaters, social influence model Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, New Hampshire, Bill Clinton, George Bush, White House, Jimmy Carter, Ronald Reagan, President Clinton, Richard Nixon, House of Representatives, Bob Dole, Michael Dukakis, Washington Post, Cincinnati Enquirer, John Kennedy, Ross Perot, Sidney Kraus, Harriet Woods, Lynda Lee Kaid, Rhetorical Studies of National Political Debates, Democratic National Convention, Franklin Roosevelt, Beverly Hills, Dan Nimmo New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 100
books:
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69
books
cite this book:
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- Mad As Hell by Jack W. Germond on 6 pages
- Mass Communication (SAGE Benchmarks in Communication) (v. 1-4) by Denis McQuail on page 124, page 135, and page 136
- Political Communication in America (Praeger Series in Political Communication) by Robert E. Denton in Front Matter (1), Front Matter (2), and page 107
- The permanent campaign (A Touchstone book) by Sidney Blumenthal on page 12, page 18, and page 364
- Political Communication in America: Third Edition (Praeger Series in Political Communication) by Robert E. Denton in Front Matter (1), Front Matter (2), and page 107
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- Rhetorical Studies of National Political Debates: 1960-1992, Second Edition (Praeger Series in Political Communication) by Robert V. Friedenberg on 12 pages
- Rhetorical Studies of National Political Debates: 1960-1992, Second Edition (Praeger Series in Political Communication) by Robert V. Friedenberg on 11 pages
- The 1996 Presidential Campaign: A Communication Perspective (Praeger Series in Political Communication) by Robert E. Denton Jr. on 8 pages
- The 1992 Presidential Campaign: A Communication Perspective (Praeger Studies in Political Communication) by Robert E. Denton Jr. on 8 pages
- The 2000 Presidential Campaign: A Communication Perspective by Robert E. Denton Jr. on 7 pages
See all 69 books citing this book
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