Customer Reviews

Political Campaign Communication: Principles and Practices, Fourth Edition

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This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.

This book is an important book for those individuals who are considering a career in campaign management. Why? The book offers the clearest explanation of what a campaign consultant does on a day to day basis for any candidate whom happens to hire them. It describes how these individuals can succeed, and what strategies they need to follow in order to achieve this goal. It shares with the reader what others have done in the past to be successful and how they were able to achieve their goals. It is easily accessible and it not filled with jargon, which means any one could pick this book up and learn about what it takes to succeed in this role.