The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office [Paperback]

Michael McNamara (Author)

Book Description

Publication Date: September 6, 2008

The book you don't want your opponent to have.

I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own

- Terry Grundy, University of Cincinnati

"Urban Lobbying" courses in the School of Planning

"With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization"

- Michael P. McNamara, Author

Product Details

• Paperback: 208 pages
• Publisher: Outskirts Press (September 6, 2008)
• Language: English
• ISBN-10: 1432731955
• ISBN-13: 978-1432731953
• Product Dimensions: 9 x 6.2 x 0.6 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #222,342 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars If you want to win an election, buy this book, December 8, 2008

By 

B. Burgess - See all my reviews
(REAL NAME)   

This review is from: The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office (Paperback)

This book is a great tool even for those who have previous campaign experience.

Mike McNamara lives, eats and breath political campaigns. He knows how they are won, and just as important, he knows how they are lost.

McNamara will walk candidates and campaign managers through every aspect of planning and executing a political campaign - he covers the ins and outs of everything from the obvious (yard signs) to the not so obvious (dealing with candidate's family members) - from technical issues (computer network security) to major financial considerations (TV ad budgets).

This book is a comprehensive guide that, if followed, will give your campaign a shot at success on election day.

10 of 10 people found the following review helpful:

5.0 out of 5 stars Great Advice on Campaigning, September 22, 2008

By 

Campaign Gal - See all my reviews

This review is from: The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office (Paperback)

I have worked on or volunteered for several campaigns and thought I knew a lot about grassroots campaigning. I have to say this book taught me so much more and in such a practical way. It is very easy to read and has so much helpful information. I would highly recommend this to anyone who is running for office themselves and their campaign staff. I particularly found the section on fund raising helpful as that was my area of weakness. Worth every penny!The Political Campaign Desk Reference: A G for Campaign Managers and Candidates Running for Elected Office

8 of 8 people found the following review helpful:

5.0 out of 5 stars A GREAT REFERENCE!, September 29, 2008

By 

D. Mckenzie "Campaign Monkey" (Cincinnati, OH USA) - See all my reviews
(REAL NAME)   

This review is from: The Political Campaign Desk Reference: A Guide for Campaign Managers and Candidates Running for Elected Office (Paperback)

I have worked in all types of races from local to federal and the material presented here is a MUST READ for anyone considering getting involved in the political process, especially candidates.