Political Campaigns and Political Advertising: A Media Literacy Guide (Hardcover)

by Frank W. Baker (Author)

Editorial Reviews

Book Description

Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political spin.

Product Description

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.

Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

See all Editorial Reviews

Product Details

• Hardcover: 194 pages
• Publisher: Greenwood; annotated edition edition (June 30, 2009)
• Language: English
• ISBN-10: 0313347557
• ISBN-13: 978-0313347559
• Product Dimensions: 10.1 x 7.2 x 0.8 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #389,613 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #46 in

  Books > Nonfiction > Social Sciences > Communication > Media & Politics