?This book is accessible enough for undergraduate students and the general public, yet has enough substance for more senior scholars. Anyone still using Denton's earlier text in class will appreciate the freshness of this book.?-Journalism & Mass Communication Quarterly --This text refers to the Hardcover edition.
About the Author
ROBERT E. DENTON, JR. holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University. In addition to numerous articles and book chapters, he is author, coauthor, or editor of eleven books. Recent works include The Clinton Presidency: Images, Issues, and Communication Strategies (with Rachael Holloway), The 1996 Presidential Campaign: A Communication Perspective and Political Communication in America (with Gary Woodward).