Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Chock full of examples, survey questions, sample selections, calling scripts, and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the situation of a candidate, and the role of issues. Objectivity of the pollster and campaign ethics are hallmarks of Stonecash's recommendations. The book concludes with an invaluable appendix offering a sample report on a poll conducted for a District Attorney candidate.
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Political Polling is a first-rate 'how to' book for campaign professionals and a 'must-read' for anyone interested in basic research on campaign strategy that polling can provide. (Shapiro, Robert Y. )
Stonecash deals with almost every aspect of the craft of campaign polling in the US and does so in a clear and useful way. (Choice Magazine )
If you're thinking about running for office or just plain interested in campaigning, this is the book for you. Offering solid, down-to-earth advice, and a refreshing argument about the importance of polling in political campaigns, Jeffrey Stonecash's real life experience as a pollster shines through. (Dennis W. Johnson )
Stonecash deals with almost every aspect of the craft of campaign polling in the US and does so in a clear and useful way. (Choice Magazine )
If you're thinking about running for office or just plain interested in campaigning, this is the book for you. Offering solid, down-to-earth advice, and a refreshing argument about the importance of polling in political campaigns, Jeffrey Stonecash's real life experience as a pollster shines through. (Dennis W. Johnson )
About the Author
Jeffrey M. Stonecash is professor of political science at Syracuse University.
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14 of 15 people found the following review helpful:
5.0 out of 5 stars
Especially for professionals looking for guidance,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Political Polling: Strategic Information in Campaigns (Campaigning American Style) (Paperback)
Political Polling: Strategic Information In Campaigns is a "how-to" book written by Jeffrey M. Stonecash (Professor of Political Science, Syracuse University) especially for professionals looking for guidance in the skill of extrapolating strategies based on information gathered from political polling. From advice to keep in mind when writing questions; to pulling a suitably representative sample; to tracking polls; to drawing recommendations from the results, Political Polling is a very useful and highly recommended primer.
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