The Politz Papers: Science and Truth in Marketing Research [Illustrated] [Hardcover]

Hugh S. Hardy (Editor)

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Product Details

Hardcover: 351 pages
Publisher: Amer Marketing Assn (February 1991)
Language: English
ISBN-10: 0877572100
ISBN-13: 978-0877572107
Product Dimensions: 9.5 x 6.5 x 1 inches
Shipping Weight: 1.6 pounds
Amazon Best Sellers Rank: #4,193,542 in Books (See Top 100 in Books)

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