Excerpt. © Reprinted by permission. All rights reserved.
The best ways to promote your site off-line
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What the media would LOVE to find at your site
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How to remind the media to revisit your site
Excerpt:
Smart businesses are playing off the presidential election for great publicity.They released results of their unscientific poll that shows:
--Honda owners supported Bush 67.6% over Gore 32.4%.
--Volkswagen owners favored Gore 52.9% over Bush 47.1%, with Jetta owners most heavily leaning toward Gore 75% over Bush 25%.
--Among Toyota owners all models, it's Bush 53.9% and Gore 34.7%.
--Among Chevy Malibu owners, Gore was a two-to-one favorite over Bush.
--It was a dead heat among Pontiac Grand Am owners.
Stephen Henson, vice president of marketing and business development, reports: "We've found that owners of pick-ups large enough to support a gun rack were backing Bush by a four-to-one margin. Meanwhile, owners of the AMC Hummer--apparently a good border patrol vehicle--were solidly behind Pat Buchanan, while the unforgiving contingency of old Chevrolet Corvair owners did not registered a single vote for Ralph Nader."
I'll bet Kelley Blue Book has the same kind of success with that story that John Majdoch had with his. Majdoch, the owner of Buycostumes.com, an Internet costume outlet, tracked public preference of the two major presidential candidates through sales of Al Gore and George W. Bush rubber masks. His "mask meter" showed Bush with 58 percent of the vote and Gore with 42 percent. Majdoch was interviewed by major media outlets, including USA Today, the Wall Street Journal, the Los Angeles Times and numerous radio stations.
