Customer Reviews

Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online (Poor Richard's Series)

5 star:		(7)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(4)

 

 

It's about time! Peter Kent and Tara Calishain have managed to avoid the tremendous hype surrounding internet promotion, by providing a well-organized volume of solid information. They cover not only search engines and adverting, but lesser-known areas, such as awards, newsletters, discussion groups, press releases, and e-mail, among others. This book provides not only information, but a basis for developing your electronic marketing strategy. Buying this book is a must for anyone with a web site because it will pay for itself very quickly. Highly recommended!

As a writer myself (Quicken for Dummies and QuickBooks for Dummies) and a small business person and CPA, I think I appreciate more than most people the skill and craftmanship of a technology writer who knows how to make the complex simple, the tedious interesting, and the painstaking fun. Peter Kent is in that small group of writers who has this wonderful gift. Buy this book--you won't be sorry! BTW, I especially recommend this book to small business owners and managers who want to use the Internet as tool for boosting profits and gaining a competitive edge.

I am the CEO of an Internet design company. I picked up the book because one of my clients recommended it. I was very disappointed in the book and actually think that it would cause more harm than benefit to anyone following it's advice.

At least the first third of the book is completely unrelated to Internet marketing - it is more related to how to build a web site, with plenty of "this is what we've done" type advice.

As an example of how bad the book is, they spend 2 chapters on search engine registration. This is a vital part of any Internet marketing strategy, and yet there was zero useful advice on how to achieve a good position, or how to really optimize your site for SE's.

Also, many of the links in the book are out of date, many of the products they mention are no longer "best of breed", and I found their constant "Peter did this" or "Tara found that" extremely annoying.

The authors need to realize that "what they've done" is not necessarily the best thing to do - and does not necessarily work for different types of businesses.

If you are looking for a truly introductory text on how to get started on the Internet, you may want to consider it, as long as you are prepared for it to be out of date. However, if you are looking for help with your Internet marketing, there are much better books to spend your money on.

I found this book to be best for covering the basics of marketing and promotion on the internet. However, as is the problem with many internet books, the links and e-mail addresses offered in the book are out of date and don't work. Despite this problem, the book is very helpful and full of good information.

We liked Poor Richard's Web Site very much and the latest book, Poor Richard's Internet Marketing and Promotions, is a brilliant companion. This is an invaluable source of practical marketing advice which has helped us achieve visitor growth rates of over thirty per cent per month

We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. We have since spoken with others who purchased the book and they were also disgusted and very disappointed. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.

It's a web almanac--with easy to understand shortcuts and helpful hints. I think it's designed for anyone to understand, not just seasoned technical people. I especially appreciated the meta tags and search engine registrations sections. I'll use those pages often!

I'm dismayed by the negative review posted earlier. It's obviously not true!

Anyone who has read the book can testify to the great knowledge and expertise covered in the book. I have read almost every book on marketing, and this is the best so far. For example, it is the first one to cover Truste (which is becoming a very popular registration for many Web portals). Its section on affiliate program is particularly refreshing. It also warns against the use of cybermalls by offering several compelling reasons. Now, you don't even hear about cybermalls anymore.

The coauthor, Peter Kent, has also co-written the Story on CDNow. It's an insider look that has earned rave reviews.

Don't let the negative review affects your learning experience. Amazon.com gives you 30 days to review the book. You have nothing to lose.

I have bought and read several books on Web marketing. Poor Richard is the best. What I like the book is its street-smart practicality and simplicity. This is a do-it book at its best.

A few weeks ago, I ordered a book from Poor Richard's Web site. I was familiar with Peter Kent's email marketing newsletter. I had perused his website extensively. I was aware that he was one hell of an internet marketer, but I was not fully prepared for the extent of his marketing know- how until I read "Poor Richard's Internet Marketing and Promotions".

The second book in the widely praised "Poor Richard's" series that began with "Poor Richard's Web Site" published by Top Floor Publishing. Kent has earned rave reviews from Amazon.com to Fortune.com to USA Today to Windows magazine for his outstanding knowledge of internet marketing and design.

This book is invaluable to any and every internet marketer. It covers everything from using low-cost press releases to reach hundreds of journalists to giving away products at other peoples' Web sites to preparing your Web site for successful search-engine registration to using associate programs to multiply your sales presence on the Internet to using awards to bring people to your site to buying advertising without breaking the bank to using newsletters your own and other people's to promote your website.

Every page in this book is a goldmine, with internet links and fantastic advice on how to not waste your valuable time online, earn a decent income with online sales tools, and how to do it all on a budget!

To top it off, some of the advice is also available for off- line use as well as he uses simple and effective marketing promotion techniques.

This book is my new personal internet marketing bible, and I'd strongly suggest you make it yours as well!