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Pop Rocks: The Inside Story of America's Revolutionary Candy

5 out of 5 stars 1 customer review
ISBN-13: 978-0978631802
ISBN-10: 0978631803
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Editorial Reviews

About the Author

Marvin J. Rudolph has been a food product developer for 35 years for such companies as General Foods Corporation (merged into Kraft Foods), Ragu Foods (purchased by Unilever), Lehi The Farmers Dairy, and Arthur D. Little, a technical and business-consulting firm. He holds nine U.S. patents in such areas as confections (Pop Rocks processing; Increda-Bubble), snack foods, and ice cream. He is a frequent speaker on managing innovation and strategic partnerships within the food industry. He holds a Ph.D. in Physical Chemistry from Drexel University in Philadelphia, PA where he was raised.

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Product Details

  • Paperback: 98 pages
  • Publisher: Specialty Publishers Llc (September 25, 2006)
  • Language: English
  • ISBN-10: 0978631803
  • ISBN-13: 978-0978631802
  • Product Dimensions: 9.1 x 6.2 x 0.3 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,705,442 in Books (See Top 100 in Books)

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Format: Paperback
Pop Rocks: The Inside Story of America’s Revolutionary Candy by Marv Rudolph provides a very short, but detailed history of the popular candy. Rudolph gives a first-hand look at the process as he was a former employee of General Foods, the company that invented Pop Rocks. He describes the man who had the mission of creating a carbonated candy, Bill Mitchell. Mitchell was a very accomplished employee of General Foods, owning over 40 food-related patents. In 1956, his mission was to create carbonated ice so that kids could have Kool-Aid soda. After he accomplished that, Mitchell claimed that he could put carbon dioxide in anything. One of his colleagues challenged him to make carbonated candy thus leading to the invention of Pop Rocks.

Personally, I found the book to have just the right amount of detail for someone looking to get a basic overview of the story of Pop Rocks. The book is split between the background, the specific process required to make the candy, and the marketing of the candy. The background and marketing sections were both very detailed and provided readers with enough of the story to gain an idea of how Pop Rocks originated and how they were sold. In these sections, the reader becomes familiarized with General Foods, the key individuals involved in the story, and the impact that Pop Rocks had on the world, both in a social and economic manner.

While I enjoyed both of those sections, I found science and processing section the most interesting. These chapters explain the science in basic terms and the challenges that came with the specific properties of carbon dioxide and the sugars used in Pop Rocks.
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