Product Description
What drives you as an artist? How do you, the most sensitive of souls, battle with the toughest of businesses, the ever-powerful controlling and manipulative music industry? This book drives home the importance of believing in yourself and shows you how to achieve your dreams by shortening your parthway to success. It is the quintessential 'how to', by which you will refer to again and again and applies to every serious musician in every genre.
You will discover:
* What the record companies are really looking for and how to achieve it
* What the shortcuts are and how to recognise the shonky promise-makers
* How to secure the best manager and booking agent to ensure a successfully lengthy and wealthy career
* The importance of focus and creative visualisation
* How to promote yourself to the world for almost no cost at all
"Pop Stars & Idols' demonstrates that if you want any more than 15 minutes of fame, then you're gonna need at least 15 years in the engine room."- Rob Hirst: Songwriter/drummer - Midnight Oil/Hirst & Greene/Backsliders. Author - 'Willie's Bar & Grill'
"With the exception of Dennis Handlin, in his coveted gig as head of Sony/BMG Music Australia, no one knows every nook and cranny of this industry inside out and backwards as well as Lisa." - Kathy Howard: CEO Kathy Howard Management Pty. Ltd. (Aus)
"A curious book called 'Pop Stars & Idols: A Recipe for Success" by Lisa J Aston slinked into the office the other day. Initially fearful it would cover the festering TURD that is Australian Idol, I was pleasantly surprised to discover it was, in fact, a rather handy dip into the machinations of the music industry. As a music-player of over 30 years, Aston has explored many facets of music, from promotional to performing, managing to mangling." Allan Schou, Editor Bma TWO30 - 16 June 2005 - Canberra NSW
“To really crack it in the music industry, you need both talent & knowledge. The industry can be powerful, controlling & manipulative; therefore talent will only get you so far. “Popstars & Idols – The Recipe for Success’ is designed to take you the rest of the way. This is an absolute must-have book for anyone wanting to break into the biz-in a clean & concise style. The book explains how the industry operates & how to handle the business side of a music career: From how to present yourself to a record label, to publishing, managers, publicity, booking agents, royalties...it’s all here – stripped back & simple. Author Lisa J Aston has 25 years of industry expertise, both as a musician & behind the scenes. Aston delivers no-nonsense information rarely shared by those in the know. ‘PopStars & Idols’ hard copy of 204pp is available by contacting the author, Lisa J Aston, at lisa@lisajaston.com ......This is compulsory reading for reality TV aspirants – or anyone serious about a career in the music industry." 5/5 POPpoints. www.poprepublic.tv/
Lisa J Aston has spent 30 years in the music industry as a successful international songwriter/musician and as an administrator for Australia's music industry leaders. Her unique writing style, extensive knowledge of the music industry and her passion for others to succeed, allows for a no-nonsense and honest delivery of information rarely imparted by those in the know.
You will discover:
* What the record companies are really looking for and how to achieve it
* What the shortcuts are and how to recognise the shonky promise-makers
* How to secure the best manager and booking agent to ensure a successfully lengthy and wealthy career
* The importance of focus and creative visualisation
* How to promote yourself to the world for almost no cost at all
"Pop Stars & Idols' demonstrates that if you want any more than 15 minutes of fame, then you're gonna need at least 15 years in the engine room."- Rob Hirst: Songwriter/drummer - Midnight Oil/Hirst & Greene/Backsliders. Author - 'Willie's Bar & Grill'
"With the exception of Dennis Handlin, in his coveted gig as head of Sony/BMG Music Australia, no one knows every nook and cranny of this industry inside out and backwards as well as Lisa." - Kathy Howard: CEO Kathy Howard Management Pty. Ltd. (Aus)
"A curious book called 'Pop Stars & Idols: A Recipe for Success" by Lisa J Aston slinked into the office the other day. Initially fearful it would cover the festering TURD that is Australian Idol, I was pleasantly surprised to discover it was, in fact, a rather handy dip into the machinations of the music industry. As a music-player of over 30 years, Aston has explored many facets of music, from promotional to performing, managing to mangling." Allan Schou, Editor Bma TWO30 - 16 June 2005 - Canberra NSW
“To really crack it in the music industry, you need both talent & knowledge. The industry can be powerful, controlling & manipulative; therefore talent will only get you so far. “Popstars & Idols – The Recipe for Success’ is designed to take you the rest of the way. This is an absolute must-have book for anyone wanting to break into the biz-in a clean & concise style. The book explains how the industry operates & how to handle the business side of a music career: From how to present yourself to a record label, to publishing, managers, publicity, booking agents, royalties...it’s all here – stripped back & simple. Author Lisa J Aston has 25 years of industry expertise, both as a musician & behind the scenes. Aston delivers no-nonsense information rarely shared by those in the know. ‘PopStars & Idols’ hard copy of 204pp is available by contacting the author, Lisa J Aston, at lisa@lisajaston.com ......This is compulsory reading for reality TV aspirants – or anyone serious about a career in the music industry." 5/5 POPpoints. www.poprepublic.tv/
Lisa J Aston has spent 30 years in the music industry as a successful international songwriter/musician and as an administrator for Australia's music industry leaders. Her unique writing style, extensive knowledge of the music industry and her passion for others to succeed, allows for a no-nonsense and honest delivery of information rarely imparted by those in the know.

