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Rutgers University Project on Economics and Children
on November 16, 2010
Back in the late 1920s, a young accountant named Walter Diemer decided to go beyond his job of crunching numbers for his employer, a candy company named Fleer. Company scientists had been trying, without much luck, to develop a new kind of chewing gum with which people could blow bubbles.
Walter could not resist trying his hand, and ultimately his experiments with a variety of secret ingredients yielded a mixture that produced bubbles, stayed soft, and tasted good. After a large batch sold out within one day at a local mom-and-pop store, Fleer marketed the new concoction as Dubble Bubble and used its success to avoid going into bankruptcy.
Curious children who wonder why their bubble gum is pink and how it came about will enjoy this informative and engaging picture book. The book makes a valuable resource for teaching children about the rewards that come from innovation in terms of new products for companies to sell and consumers to enjoy.