Popcorn Content: The craft of writing short-form content for social media [Kindle Edition]

Nick Usborne (Author)

Book Description

How come some people and companies do so well with social media, while others don’t? Well, some have the advantage of celebrity, which helps them from day one. But what about people who are unknown, but still manage to create huge followings on Facebook, Twitter, Google+, YouTube and elsewhere?

A big part of their secret lies in the fact that they know how to write Popcorn Content. Popcorn Content is the short-form text you write when adding a tweet to your Twitter stream, writing the first sentence of a Facebook update, creating a title for a YouTube video or writing a headline you want people to read on Reddit.

This is a new and exacting writing skill. You have very few words to work with, but you still need to be able to hook your readers. And once you have people’s attention, you need to strike just the right balance between being entertaining, intriguing, provocative, engaging, conversational and promotional.

In Popcorn Content, Nick Usborne teaches you the new and essential craft of writing short-form content for social media.

Product Details

• File Size: 119 KB
• Print Length: 39 pages
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B007QH2BJ8
• Text-to-Speech: Enabled
• X-Ray: Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #252,204 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

4 of 4 people found the following review helpful

4.0 out of 5 stars The Keys to Writing Great Social Content April 6, 2012

By Kendy Sproul

Format:Kindle Edition|Amazon Verified Purchase

This book is a quick, delightful read. And just like a bowl of popcorn, it's full of piece after piece of useful information on the art of writing for the social media world. Nick Usborne does a great job of helping the reader understand the differences between writing for social media and other forms of web writing. He also shows the reader how to master the social graces of social media. This book is focused, entertaining, helpful, and to the point.

2 of 2 people found the following review helpful

5.0 out of 5 stars Win or lose with your Popcorn Content April 17, 2012

By Faith Attaguile

Format:Kindle Edition|Amazon Verified Purchase

Nick Usborne's metaphor for what drives successful social media content hits the mark. That's because popcorn, like social media, fits into a social setting, brings people together, and at the wink of an eye is gone. This is as true for Twitter's 140-character limit as it is for all the other social media platforms out there -- Google+, Facebook, YouTube and the like. Every single one of them is fleeting ... just like a bowl of popcorn in a group of people. Full one minute, gone the other. Those popcorn kernels are your door openers. Partnered with just the right amount of butter, popcorn kernels act as bait ... hooks needed to begin ongoing relationships. Introductions required for building longer-lasting connections. Taking you step-by-step through the writing process, Nick leaves nothing out, sharing writing tips and tricks with proven track records. Want to figure out what to share? Discover the secrets of writing eye-catching (and infinitely shareable) headlines? Avoid writing "McHeadlines"? You'll find all that and much more in this little Kindle treasure. Integrate his advice into your writing ... and you'll be on your way to writing content that POPS! This book definitely belongs in every social media writer's library.

2 of 2 people found the following review helpful

4.0 out of 5 stars A Fantastic Foundation April 14, 2012

By R. Graham

Format:Kindle Edition|Amazon Verified Purchase

'Popcorn Content' offers a very good foundational overview of how to maximize social media communication for greatest impact. Nick Usborne paints a very engaging and realistic overview of social media marketing copy writing best practices and how they apply to the ever changing social media landscape. In short, learning how to write to capture attention and engage potential prospects and clients is paramount to the success of any digital marketing effort and Usborne delivers clear and actionable steps that can be taken to achieve positive results. The bottom line is that this guide will pay for itself almost immediately if you're willing to take advantage of the knowledge being shared.

More About the Author

Nick Usborne has been writing for a living for over thirty years, the last ten of which he has devoted to writing for the Web. He is the author of the book Net Words, 2001, which he wrote to help writers and copywriters better understand the different approach required when writing content and sales pages online.

More recently he has been focusing his attention on helped not just professional writers, but anyone who enjoys writing. His most recent work focuses on helping anyone with a web browser to become an online writer.

More information is available through his site at nickusborne.com.