Customer Reviews

The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life

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Have you ever met someone who's been to one-too-many Tony Robbins seminars? It's like listening to a parrot. Most marketing books, in my opinion, are like that; compilations of what's already been said by someone else. The exceptions to this rule - the great breakthrough books - are Ogilvy on Advertising, The 22 Immutable Laws of Marketing, and The Popcorn Report.

Originally published in 1991, some would call it "dated." These people are idiots. In one of her closing chapters, Ms. Popcorn very presciently describes email and e-commerce, calling them "screenmail" and "infobuying" though neither had yet been invented. Heck, in 1991 we weren't even using the word "internet." It would be another 3 years before anyone was even talking about "The Information Super-Highway."

The Popcorn Report is one of the great books of original thought and Faith Popcorn deserves a spot in the Marketing Hall of Fame. Buy the book. It will stretch your mind by showing you how we got to where we are.

Faith Popcorn is very insightful and her writings portray a sense of clarevoyancy. She has predicted over 8 trends that have since been realized and she has helped many entrepreneurs pave the way to success. Popcorn seems to know exactly what it is that the American public wants and how our needs will change in the future. Her success and accuracy is legendary, however, if you tend to have a short attention span, I suggest simply reading the firs 6 chapters and the last 4. The mid-section is very repetitive, offering very few new ideas. Take a look and find out what Popcorn has known for years.

When I began reading this book I was doubtful that the trends and predictions of this book would be relevant ten years after it was written. I was pleasantly surprised in that these trends are still very relevant to our world today. A great book to get a perspective on how to deal with trends and changes in society, with fantastic real-world, simple examples. I would definitely recommend this book, and I look forward to reading more of Faith Popcorn.

A good manager must anticipate whats ahead of its company

Since the operation of any company takes most of our time... one must rely on magazines, books and some times opinions of other managers...

Ms. Popcorn opened our eyes to what we must expect and look for in trends if we want to stay in business and keep ahead of our competion and of our clients.

This is a must book for entreprenours.

Thanks Ms Popcorn for sharing your ideas with us mortals

My copy of The Popcorn Report provided the inspiration for a complete marketing/media proposal. I filled it with Post-It Notes while consuming it on a flight to see the client and I re-wrote my presentation that night. It was integral in solidifying my relationship with the client. Great book!

I read The Popcorn Report when it first came out and found virtually everything in it to be right on the mark. The author's vision of what is and what is likely to come was not only intensely accurate, it was also presented very well. I thoroughly enjoy an author who strives to communicate his interest in life as opposed to the author who wants us to find him interesting. Faith Popcorn showed a unending interest in the world around us and will give you some excellent perspectives on where it's going

Very light reading which is interesting if u r just starting out on sociology stuff. The thing abt this 10 yr old book is that u should think how it applies to the Now, especially in a global playground. Use it as a spark that pushes u to think further. Horrible cover though. Looks like a lame self-help book. But fun stuff to read.

I was introduced to Faith Popcorn the first time on a Anthony Robbins interview audio casette. Of course I wanted to hear more so I reviewed this book. Ms Popcorn has a powerful way to bring across future trends. The Internet is one good example of this. Another book, Life and Death on the Internet by Keith A Schroeder deals with these new trends on the Internet and I feel these two books make a good fit. If you are considering buying this book, just do it. It is a powerful and practical guide into the near future.

How often do you read a business book, 10 years old, and still find yourself underlining, and underlining, and..you get the point. The specific trends Faith shares and the ideas she offers for solutions are insightful, creating an easy sense of trust and confidence in her industry wisdom. They are simple and readily observable all around us. She describes her research strategy which anyone can implement, and would be a fool not to. This book is ideal for business owners, entrepreneurs and especially for those who haven't made the jump yet. By the way, if you consider yourself to be a young entrpreneur or plan to be one soon, I suggest, The Young Entrepreneur's Edge, by Jennifer Kushell.

Someone should actually read this book before reviewing it. Like Bill Gates, Popcorn is as wrong as she is right. Visionary? I'll tell you who the visionary is: Ted Nelson, not Faith. Cocooning? It never actually happened as Popcorn describes it.