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Popular Demand

Black MilkAudio CD
4.6 out of 5 stars  See all reviews (21 customer reviews)

Price: $11.98 & FREE Shipping on orders over $35. Details
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MP3 Music, 16 Songs, 2011 $8.99  
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Amazon's Black Milk Store


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As one of the most celebrated auteurs of his generation of hip-hop artists, Black Milk has conditioned fans and critics to expect the unexpected with each release. Few producers have earned the notoriety and respect he has as a musician, and when that is coupled with commanding talent as an emcee, it’s no surprise that his solo releases are met with exalted anticipation. The new ... Read more in Amazon's Black Milk Store

Visit Amazon's Black Milk Store
for 9 albums, 4 photos, discussions, and more.

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Product Details

  • Audio CD (March 13, 2007)
  • Original Release Date: 2007
  • Number of Discs: 1
  • Label: Fatbeats
  • ASIN: B000MV8CZ2
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #267,177 in Music (See Top 100 in Music)

1. Popular Demand
2. Sound The Alarm w/Guilty
3. Simpson
4. Insane
5. Lookatusnow w/Phat Kat
6. U w/Ty & Lory
7. Shut It Down w/Ahk
8. So Gone
9. Say Something w/Nametag & Slim S.D.H.
10. Play The Keys
11. Watch Em w/Fat Ray & QD
12. Three + Sum
13. Action w/Slum Village & Baatin
14. Luvin It
15. One Song
16. I'M Out
17. Take It There w/One Be Lo

Editorial Reviews

After dabbling in collaborations with Slum Village, J Dilla, and Canibus, Motor-City man Curtis Cross (a.k.a. Black Milk) finally drops his debut LP. Despite too-frequent nods to some tired subject matter--most notably, his own pre-eminence--Black Milk proves equally adept in front of the mic and behind the boards. Lyrically, the ambition fueling these songs sounds far from effortless, but there's an exciting up-and-comer's charisma that leaks out, and even a cut of would-be misogyny like "Three+Sum" exudes the appeal of the new kid on the block. Popular Demand isn't flawless, but its drawbacks (a few yawning throwaways and skits) pale next to its numerous successes: tightly curated guest vocalists, an elastic battery of instrumental arrangements and tempos, and the most shockingly creative piano sample to come out of the Midwest in years ("Play the Keys"). Striving producer/emcees take note: the man's got shuffle in his soul, and if he keeps this up, learns to use more than one bass drum per track, and finds something more interesting to talk about, the rest of you can all "take the easy way out and make some club rekkids." --Jason Kirk

Product Description

Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Black Milk = The Total Package December 10, 2007
Format:Audio CD
If you listen to a lot of hip hop records, and you check the album credits, you come to realize that while there are many nice MCs and many quality producers, there are very few that can do both. Swizz Beats and Kanye West are two notable producers who have tried, but they generally come up short as MCs. Looking for that cat who does both, and even does them well? Enter Black Milk.

The production on Popular Demand is, in my opinion, flawless. Black Milk mans the boards from top to bottom without help. He crafts a wide variety of beats, from the booming "Sound the Alarm" to the instrumental "Play the Keys", and flows seamlessly from track to track with interludes that would make Pete Rock proud.

Black Milk handles the bulk of the rhymes on his own. Guest spots are minimal, and are reserved for Black's fellow Detroit MCs. Everyone, from reasonably well-known cats like Gulity Simpson and Slum Village to relative newcomer Nametag more than justify their places on the album. Each bolsters the quality of the track, but none outshine the man of the hour, Black Milk. He's not out to baffle the listener with intricate rhyme schemes, but he has a nice, straight-ahead flow. His rhymes fit perfectly with the music.

It's very difficult to pick standout tracks on an album so strong, but I especially love the banger "Sound the Alarm (w/ Guilty Simpson)", "Shut it Down", and "Action (w/ Slum Village & Baatin)". Choosing favorites is really like pulling hairs though. You're getting top quality from beginning to end. There's no subpar material here. I couldn't skip anything if I tried.

Conclusion: Black Milk-Popular Demand is easily one of my favorite albums of 2007. I've had this album for 6 months now, and I still find myself unable to push it aside.
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1 of 0 people found the following review helpful
5.0 out of 5 stars hip hop is not dead by any means March 27, 2007
By v
Format:Audio CD
Thank you Black Milk for producing a superior album. I am so happy that there are some true hip hop albums out there. I have been waiting so long for a new young, unique and progressive producer. Many compare Black Milk to Dilla and though I believe Black Milk keeps the Detriot legacy going on strong, he still has his own unique style and talent.

Not to mention, GETTING BATTIN, T3, and ELZI back together on a few cuts!!!!!! What more can one ask for!

The other MC's featured are well selected, this CD booms in my car!!!

Keep it up young brother,

Highly recommended.
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2 of 2 people found the following review helpful
4.0 out of 5 stars 4/5 December 26, 2007
Format:Audio CD
Being labeled as the next J Dilla(RIP) raises your expectations especially if its your debut(not including EPs, mixtapes, etc). Past producer(s)-rapper(s) haven't been considered god MCs either. Few have actually gotten critical acclaim. A few that come to mind are Large Professor, J Dilla(duh), Kool Keith, Dr. Dre, Danny!, Warren G, Q-Tip Kanye West, among many others. The point is, being a producer-rapper, people will criticize you if you don't balance your work equally. That being said, I'mma overview the album.

Production: Its clear that this is his strong point, since this is his main focus and he certainly delivers. They are stuck between banger and soulful, the blend is just perfect. Its hard to pick a highlight as they are just perfectly blended.

Lyrics: In all honesty, Black Milk isn't a great lyricist. Giving credit, he's not terrible but there wasn't much that stood out and made me rewind. He can improve a lot. What surprised me was the quite limited of features. I mean, he has 6 solo songs, which is rare for a producer-rapper to do. You would expect for him to give us a crazy amount guests, do the hooks and a few short verses. But, in truth, the guests aren't exactly talented cats, atleast on this album. I haven't done much research yet and discovered some of these others cats' material, other than One Be Lo and Slum Village.

Overall: Black Milk has a lot to improve and it seems like his main focus on this record was to represent his hometown of Detroit 313(heck, he released it on March 13!). In God's honest truth, I wish he would give his beats to other talented rappers. Is this a good record? Yes. Is it enjoyable? If you like laid back production. Is it the next coming? From a lyrical stand point, no but Black Milk could be the next underground producer to blow up as he has a lot of hype already. You be the judge on whether or not to pick this up.
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2 of 2 people found the following review helpful
5.0 out of 5 stars 5stars for the BEATS alone!!!!!! March 14, 2007
Format:Audio CD
I understand now why NAS said "hip hop is dead".For the fact that albums like this won't get a 5mics(not a even a measley 4 mics for that matter)or at 3 spins a day on radio.Thank goodness(I really wanted to say GOD for real)we still have artist like Blackmilk making real music again.THANK U!
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1 of 1 people found the following review helpful
4.0 out of 5 stars "Toast to Dilla" September 5, 2007
Format:Audio CD
I have to admit, I found this album by chance. I have never heard of Black milk before, but I was seduced by the great feedback that Amazon reviewers had given this rapper/producer. Beware though, this album is addicting. As I listened to the first track, once the talking ceased, I became infatuated with the beat. I was just hoping that his rapping ability was somewhere close to his producing ability. He does a quality job through punchlines and story telling. His smooth voice melds into the production like liquid metal. Every track seems perfect for his delivery (which is only average); In addition the album moves along with quality song after song. You'll find no weak songs on this album.

The best production on the album also coincide Black doing his best not to let down the beat. He seems to step up his ability to address the beat on the same level at least. If the beat is lacking I just don't think that Black could keep the listener interested throughout so the production is key and here he is sure not to disappoint.

The guest appearances are not bad, but not great either, (except for One Be Lo's verse), which in a way is not a bad thing because no rapper wants to be out-shined on his own album. The other high quality appearance would be Slum Village on "Action."

So the flaws in the album would be Black's rap skills needing some improvement and some relatively weak guest appearances. With that being said he has an amazing amount of potential.

The best tracks on "Popular Demand" are "Popular Demand" "Insane" "Shut it Down" "Three+sum" "Action" & "One Song" the bonus track is also very good, thanks to One Be Lo though.

I have to admit that this album made it difficult for me to decide on whether to give it 4 or 5 stars.
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Most Recent Customer Reviews
4.0 out of 5 stars it's Black Milk...
I purchased this more for his production than his lyrics. I was impressed by both. I am a southern boy who knows and respects good music, thus I was instantly drawn to this... Read more
Published 5 months ago by M. Strong
5.0 out of 5 stars raw hip hop!!!!
All I have to say is that the beats on this album are crazy!!!! Black milk is an above average rapper and even better producer. This is a definite must have.
Published on September 13, 2010 by HoustonHipHop
5.0 out of 5 stars Strictly Fire!
Sound of the city was just an intro album cause this one knocks. Black milk really set the production off and his styles just unique. This albums been on repeat since it came out. Read more
Published on June 4, 2009 by S. Johnson
4.0 out of 5 stars Very impressive album from Black Milk
Black Milk comes off very nice sophomore album (his debut was little knowna t the time of it's release in 2005). Read more
Published on February 6, 2009 by G$
4.0 out of 5 stars Almost Perfect
From a production standpoint this has to be one of the best albums I have ever heard. Lyrically, is where this album comes up short. Read more
Published on January 22, 2009 by Kevin Timothy
5.0 out of 5 stars Oh Yes!!
Finally! This is the type of music I've been looking for for a long time. Black Milk is a dude who I wish everyone knew about. Read more
Published on November 1, 2007 by N. Givan
2.0 out of 5 stars are you kidding me??
this has got to be the most overhyped record i've bought lately. this is so bland it's unbelievable that it was put out by such a good label. Read more
Published on July 28, 2007 by B. Forman
5.0 out of 5 stars Raw uncut hip-hop!!
This album is what I thought it was gonna be. With only a few tracks not up to 'Black Milk' par, the ablum is crazy. His creativity with beats is unparealleled. Read more
Published on May 13, 2007 by C. Rowell
5.0 out of 5 stars Great CD
Black Milk is a underated artist but great producer. I can see why he could be the Next JDilla. Go cop it.
Published on May 12, 2007 by Josh Ruiz
5.0 out of 5 stars the torch that pete rock and dilla gave him is lighting up the sky
Popular Demand is almost as pure as a child drawing with a crayon, they basically put down what they feel on the paper. This is what Black Milk does, except with music. Read more
Published on April 26, 2007 by .......
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