When I first received the Kindle Fire, all of the magazines appeared to be unreadable. You had to zoom and scroll, and it was problematic. Then I figured out that there is a Text View, which separates the articles. For instance in the "Tech Watch" section, all of the articles are separated, where in the print version a few topics are discussed on one page. To do this, click on the menu button at the bottom, which brings up the list of articles. Then click on Text view at the top of the page. Much Better. I do not understand why the Fire defaults on page view, it is almost unreadable.
I love the magazine, and have been a subscriber for the past 15 years or so. I did not like having the magazines pile up, and then having to throw them away every couple of months. Also when I travel, its much easier to pick up the Kindle Fire and go, as opposed to a stack of magazines. All of the columns that I am used to appear to be in the digital version.
I can understand the increased price. Many other Kindle Fire magazines are the same. When you view the magazine in the text version, you don't see advertisements. I read somewhere that because of this, many advertisers only pay for the print version, not the digital versions. Its only a couple of dollars more a year, I wish this were not the case. If you view the magazine in Page view, you will still see the ads.
If the Kindle Fire app had a better Page view, or it defaulted on text view, this would be a five star item for me. Also it would help if the price was a little closer to the print version.