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Product Description
This look at shopping offers ideas and advice to help adapt to the changing consumer while providing a humorous in-depth profile of who that consumer really is.
This look at shopping offers ideas and advice to help adapt to the changing consumer while providing a humorous in-depth profile of who that consumer really is.
Es una guía que ofrece ideas y consejos sobre cómo adaptarse a los consumidores cambiantes. Para el público en general, este libro es un divertido espejo de quienes somos realmente.
From the Publisher
Why We Buy is wonderful marketing expertise for anyone who tries to understand why some products or stores are popular and others are not. It is also for the general public to understand themselves, and their particular science of shopping.
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