Por qu� compramos [Paperback]

Paco Underhill (Author), Jose Luis Nueno (Author)

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Book Description

Publication Date: September 1, 2001

This look at shopping offers ideas and advice to help adapt to the changing consumer while providing a humorous in-depth profile of who that consumer really is.

Es una guía que ofrece ideas y consejos sobre cómo adaptarse a los consumidores cambiantes. Para el público en general, este libro es un divertido espejo de quienes somos realmente.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This look at shopping offers ideas and advice to help adapt to the changing consumer while providing a humorous in-depth profile of who that consumer really is.

Es una guía que ofrece ideas y consejos sobre cómo adaptarse a los consumidores cambiantes. Para el público en general, este libro es un divertido espejo de quienes somos realmente.

Editorial Reviews

From the Publisher

Why We Buy is wonderful marketing expertise for anyone who tries to understand why some products or stores are popular and others are not. It is also for the general public to understand themselves, and their particular science of shopping.

About the Author

Paco Underhill is the founder of the company Envirosell. His clients include McDonalds and Citibank.

Product Details

Paperback: 266 pages
Publisher: Gestion 2000 (September 1, 2001)
Language: Spanish
ISBN-10: 8480884134
ISBN-13: 978-8480884136
Product Dimensions: 9.2 x 6.5 x 0.8 inches
Shipping Weight: 1.1 pounds
Amazon Best Sellers Rank: #3,379,357 in Books (See Top 100 in Books)

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Por Que Compramos by Paco Underhill Paperback
5.0 out of 5 stars (1)

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill Paperback
3.7 out of 5 stars (188)

$10.88

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