The Portable MBA in Economics (The Portable MBA Series) [Paperback]

Philip K. Y. Young (Author), John J. McAuley (Author)

Book Description

Series: The Portable MBA Series | Publication Date: April 13, 1994

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

Editorial Reviews

From the Publisher

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

Product Details

• Paperback: 304 pages
• Publisher: Wiley; 1 edition (April 13, 1994)
• Language: English
• ISBN-10: 0471595268
• ISBN-13: 978-0471595267
• Product Dimensions: 9.2 x 7.9 x 0.7 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #275,215 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars Good, clear intro to economics and its applications, June 12, 2000

By 

S. Das (Vienna, VA) - See all my reviews
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This review is from: The Portable MBA in Economics (The Portable MBA Series) (Paperback)

I thought this was a very good book. It was easy to read, relevant and included applications of economics, some of which have already helped me in the stock market. It included examples and numerical data/graphs, where necessary. Note that besides basic college and HS courses (years ago), I have no background in economics; someone with a more extensive background in economics may have thought differently of this book, as this is definitely an intro. to economics. My only complaint is the book could have been longer, as I've noticed most of the other books in the "Portable MBA" series are significantly longer.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Not the Dismal Science, January 22, 2001

By 

Anthony (Peoria, IL) - See all my reviews

This review is from: The Portable MBA in Economics (The Portable MBA Series) (Paperback)

Certainly, one of the better books in the Portable MBA series. Each chapter offer useful insights applicable to understanding the competitive environment and the factors that influence that environment. The book was easy to comprehend for the non-economist.

4 of 5 people found the following review helpful:

2.0 out of 5 stars A novel way to explain economics, December 26, 2005

By 

Haggenmueller Oliver (Geneva, Switzerland) - See all my reviews
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This review is from: The Portable MBA in Economics (The Portable MBA Series) (Paperback)

The authors have made a great effort writing this book, which is divided up in two parts: macro- and microeconomics. It gives insight of how we should understand current economic affairs on both the macronomical and micronomical levels. The book does serve this purpose quite well. I particularly liked the summary at the end of each chapter.
The book does however lack in solid economic theory, which makes this book inconsistent. If you are an economics student I would not recommend it for you to actually study economics (there are better books around for that), but merely as a reference to understand that theory is what you learn at univerity, and understanding the theory in practice comes usually afterwards.
The big lack of this book is that it is only based from an American point of view and thus is not very useful for anyone living outside the US. Even the international economics chapter won't satisfy your desire to really understand what's is actually going on (when you don't live in the US). What this book totally fails to point out is that the US economy is very different to most other economies in the world.
On the whole two stars were awarded for this book, as I think that it is very useful to help your understand the current economic affairs. At the same time it fails in providing solid economic theory, it is based far too much on the US economy, and it is incomplete on other parts. Yet, if you live in the US, are studying economics and want to understand what it all means in practice, this book will help you! If not, don't bother.