Portfolio Design (Third Edition) [Hardcover]

Harold Linton (Author), Cesar Pelli (Foreword)

Book Description

Publication Date: January 17, 2004

The “bible” of portfolio design and production is now in its third edition, revised and expanded to include essential information on the digital and multimedia direction of portfolios today.

Whether you work in architecture, urban planning, landscape or interior design, a finely tailored portfolio is the most important element to include in your application for graduate school, a design grant or competition, or to bring to a job interview. In addition to showing you how to assemble a portfolio that will display your talents and qualifications to the best advantage, the third edition of Portfolio Design adds a chapter on digital strategies, discussing all the elements necessary to bring your work together in a digital format. Also new to this edition is commentary and analysis of selected student portfolios by three experienced professionals who offer unique insights to help you develop your own portfolio.

From formats, bindings, and cases to reproduction techniques, content, style, sequencing, multimedia, and the latest in promoting yourself on the Internet, Portfolio Design addresses every aspect of portfolio planning and production. Three-hundred samples nearly half of them new to this edition drawn from a wide array of current student and professional portfolios, both print and electronic, illustrate many and varied graphic design alternatives to demonstrate what will capture the reviewer’s attention—and secure you an offer. Portfolio pointers from industry professionals and educators complement the practical advice given by Harold Linton, who has taught portfolio design to generations of students. 23 color, 250 b&w illus.

Editorial Reviews

Review

“Those who don't have college tutors to help them prepare or update their traditional portfolio should look at Portfolio Design...” (idFX Magazine )

About the Author

Harold Linton is the director of the School of Art at George Mason University and former assistant dean of architecture at the College of Architecture and Design at Lawrence Technological University in Southfield, Michigan. As acting professor of design in 1997 at the University of Art and Design (UIAH) in Helsinki, Finland, he was cofounder of the first Masters of Arts program in color design in Europe, and he created new courses in portfolio design at UIAH and lectured at the School of Architecture, Royal Institute of Technology in Stockholm, Sweden.

A graduate of Syracuse and Yale University, Linton has written extensively on color, visual communications, architecture, and design. His own artwork is in the collection of numerous galleries and museums and in public and private collections throughout the United States and abroad. He has lectured at more than one hundred colleges, universities, and professional design organizations in the United States and abroad.

Product Details

• Hardcover: 200 pages
• Publisher: W. W. Norton & Company; 3rd edition (January 17, 2004)
• Language: English
• ISBN-10: 0393730956
• ISBN-13: 978-0393730951
• Product Dimensions: 8.9 x 0.8 x 11.3 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (29 customer reviews)
• Amazon Best Sellers Rank: #116,043 in Books (See Top 100 in Books)
  • #18 in Books > Professional & Technical > Architecture > Reference > Study & Teaching

Most Helpful Customer Reviews

26 of 27 people found the following review helpful

5.0 out of 5 stars If you're an architecture student you have to buy this!! March 9, 2005

By Firas Hnoosh

Format:Hardcover

This book will get you accepted in the best schools!!
I have read more than one book on portfolio design for architects, listened to many words of advice on the subject but Howard Linton's book was really the best resource I've ever had.
Other books are just vague and annoyingly general, they don't tell you how to organize yourself and your work and they don't discuss the many details you have to bear in mind and go through, or worse still have no lists of the dos and don'ts! On the other hand, Portfolio design by Mr. Linton does all that and much more.
I recommend it to all architecture students and professionals.

21 of 21 people found the following review helpful

5.0 out of 5 stars PORTFOLIO DESIGN -indeed September 20, 2006

By Nathan Caffee

Format:Hardcover

Once again, I am writing a review for this book and specifically the third edition. I have noticed that a few people seem to be confused about what this book provides, so I'll give you my take on the publication.

This book is about designing a professional portfolio to showcase your work. This is not a "How To" for Photoshop, InDesign or for ways to resize renderings, although I would like to think that you would be able to easily utilize the technology at an educational facility, if you indeed have access.(If you can use AutoCad you can figure out PS and if you can use PS surely you can accurately resize an image...right?) This book focuses on layout, spacing, planning sequences, visual weight and just about any other visual design element that one might embrace when producing a portfolio. The outcome of using this book as a resource ends in your portfolio being stylized in a personal yet extremely effective design. The most beneficial aspect of this book is learning how to compose the whole thing as a piece of literature. Your portfolio should tell a story. A story with an introduction, an exposition, plot, peaks, plateaus and an appropriate finish. THIS IS ABOUT PLANNING, CHOOSING CONTENT AND DESIGNING A FINISHED PRODUCT THAT YOU CAN HAND TO PROSPECT AND KNOW THAT YOU HAVE CAPTURED THEIR ATTENTION. Of course, this book will not make poor work/pieces look fabulous. Sorry, no magic tricks are included.

Also note information on digital portfolios.

12 of 12 people found the following review helpful

5.0 out of 5 stars The workshop/book are great - can't wait for next edition! April 17, 1999

By A Customer

Format:Hardcover

I am a junior in architecture (IIT) and took the portfolio workshop earlier this year at Illinois Institute of Technology with visiting Professor Linton. I wanted to tell readers that this book and the workshop are exactly what i needed just to get going. Before the workshop, I was really affraid of what to do. I had 'no idea' of how to do my portfolio. Too many ideas maybe. We were pushed to design ten pages in 6 hrs at the workshop. Now I am looking forward to the second edition because I have much more understanding. Professor Linton said he will also add more ideas about computer portfolios to the next edition which will help alot with all my CAD and growing digital experience. This is a good book and a great workshop.