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How Professional Knowledge Firms Can Differentiate Their Way to Success
In the last twenty years, no marketing concept has captured the collective business imagination more than “branding.” While many professional service firms are in the business of helping their clients build a stronger brand, they seldom pay the same kind of attention to developing their own brand. As Positioning for Professionals reveals, it’s all about differentiation. Filled with proven insights and valuable differentiation strategies, this visionary book takes a step back to examine how your professional firm can make the transition from being a “recognized name” to becoming a highly focused brand—and why a stronger brand means stronger profits.
Marketing and advertising thought leader Tim Williams reveals how developing a well-defined positioning strategy can help your firm earn a more powerful reputation in the marketplace. Take a look inside for world-class guidance on:
Destined to become the desktop brand development and business strategy companion you will turn to again and again, Positioning for Professionals offers you powerful, insightful ideas for positioning your firm for maximum market success.
Better isn’t always better. Different is better.
“Most managers invest their time and energy in trying to make their firms better, when in fact they should also be working to make their firms different.”—From Positioning for Professionals
Why are some professional service firms so much more successful than their competitors? The difference isn’t just talent, but focus. The best firms know that standing for everything is the same as standing for nothing. Instead of trying to be good at everything, they do what they do best and find resources for the rest.
Destined to become the positioning strategy companion you’ll turn to again and again, Positioning for Professionals offers executives of professional service firms proven strategies for positioning their firms for maximum success in the marketplace.
Drawn from his decades of work in the advertising and marketing fields, thought leader Tim Williams helps you develop a differentiating value proposition with valuable insights on:
It’s no coincidence that a handful of top firms keep winning the most business, attract the best talent, and earn the highest margins. They’re the ones that have staked out a differentiating positioning strategy that capitalizes on their strengths. Rather than being mildly appealing to a broad group of prospects, they’re intensely appealing to a select group of prospects. They’re the firms that follow the valuable principles you’ll find in this book.
Get Positioning for Professionals today and put its winning ideas to work for your firm.See all Editorial Reviews
I've been in advertising for over 25 years including 22 years just in digital, I've worn almost every hat in digital, been the EVP of Digital of a national agency and thought I had... Read morePublished 1 month ago by D. Linabury
The ideas expressed are spot on and make you think, question and defend how you look at your positioning. Read morePublished 20 months ago by Steve McKinney
Love this book. It hits hard core on a topic few can explain well. Clearly the author shares from real world experience. Must read for any professional.Published 21 months ago by Amazon Customer
this is a must-read for brand marketers for both themselves and their clients. the principles are the same but often professional service firm fail to apply the same rigor to their... Read morePublished on August 5, 2013 by R. Leslie
Business owners will benefit from reading this book and learning how important branding really is. After reading this book, business owners won't have to borrow ideas from their... Read morePublished on November 7, 2012 by Romeo Richards