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"One of the most important communication books I've ever read. I highly recommend it!"
Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
David Bohnett, Chairman and Founder of GeoCities
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
This is a classic that I should have read a long time ago. It is the foundation not only of marketing its running a business and communication all wrapped up in one. Read morePublished 1 day ago by Glen Morris
Excellent look into the art of positioning and how it gets done.Published 18 days ago by thomas Gross
Really enjoyed the book. For a person involved in the operations side of the business,this book offered me a great perspective on overall branding and positioningPublished 20 days ago by vaibhav
I needed to get this book for a class. I will say that it's an interesting read and I enjoyed it a lot. Read morePublished 21 days ago by Artislyfe
A must read for anyone in branding and marketing or even thinking of starting your own business. Shockingly simple concepts for successful branding.Published 1 month ago by scottopher
Excellent book with new insights and relevant examples of key brands .Published 1 month ago by Jayesh Dedhia
If you have a business you must buy this book. It's a classic on making people notice you and what's important for them to notice.Published 1 month ago by RJay