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"One of the most important communication books I've ever read. I highly recommend it!"
Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
David Bohnett, Chairman and Founder of GeoCities
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
It is a good book in terms of how to think of positioning and the differences between positioning and other terms regarding strategy and marketing. Read morePublished 19 days ago by alon sherer
This book is fantastic! They give you some clear examples of why companies rise and fall because of their failure to position themselves in a way that makes sense to the market. Read morePublished 1 month ago by Matthew Coast
It's been so long a book changed my thinking this significantly! Best read of the year for me, so far!Published 1 month ago by eke urum
I felt the author was repeating himself. It was not an earth shattering book.Published 1 month ago by Bosco
Loving the material in the book. It is a little tricky in spots to follow because the updated parts are actually in the margins and not inline in the text. Read morePublished 2 months ago by Cowboy Camera
Excellent book that will make you reflect and realize the need to change thevway youndomthings today to position your pruct or companyPublished 2 months ago by Miguel Uribe Arango
It was ok, some good points. Likes to beat you over the head with obvious points though, get going already!Published 2 months ago by Stephanie B.
Dated, but great concepts. I read it and loved it, but would recommend balancing it out with some Seth Godin. Read morePublished 2 months ago by William J. Schultz