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"One of the most important communication books I've ever read. I highly recommend it!"
Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
David Bohnett, Chairman and Founder of GeoCities
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
I like the writer's easy to understand style and examples are practically related to our daily life. Positioning is not merely a business topic but links to our life. Read morePublished 6 days ago by Yan Man Kong
Good book, but feels a bit dated in the examples sections. Have read later versions - more relevant for today.Published 22 days ago by Robert Carlen
I know people swear by this book and there are some great insights. However, many of the case studies and examples are from 20-30 years ago. Read morePublished 1 month ago by Brian Maggi
I bought my first version of this book in the seventies. I even got to meet Jack Trout once. This is the classic on product positioning, a term which gets used a lot by marketing... Read morePublished 2 months ago by Margaret J. Lynne
It is a good book in terms of how to think of positioning and the differences between positioning and other terms regarding strategy and marketing. Read morePublished 2 months ago by alon sherer
This book is fantastic! They give you some clear examples of why companies rise and fall because of their failure to position themselves in a way that makes sense to the market. Read morePublished 3 months ago by Matthew Coast
It's been so long a book changed my thinking this significantly! Best read of the year for me, so far!Published 4 months ago by eke urum
I felt the author was repeating himself. It was not an earth shattering book.Published 4 months ago by Bosco
Loving the material in the book. It is a little tricky in spots to follow because the updated parts are actually in the margins and not inline in the text. Read morePublished 4 months ago by Cowboy Camera