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"One of the most important communication books I've ever read. I highly recommend it!"
Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
David Bohnett, Chairman and Founder of GeoCities
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
This book has it nuggets of good advice but the whole book is littered with so many high level generalities. It is a little tough to read through with all that. Read morePublished 2 days ago by buckeyede06
All true. It's hard to believe that all of this information has been around since the 70's. Seeing that I lived through that era, I can attest to the historical accuracy of the... Read morePublished 3 days ago by rumble pak
This book is a classic in the discipline of market positioning. As it was written in the 1970s with a very light update in the 80s, there are two difficulties for the reader:... Read morePublished 4 days ago by Karl O'Callaghan
To understand how to market your stuff, you need to understand how to position it. This book does a great job of explaining many case histories of brands we know and some we don't... Read morePublished 10 days ago by Amazon Customer
I bought this book for a class and I've bene using it here and there. It's more of a supplemental book rather than a ready to learn. But I do recommend it for further learning.Published 10 days ago by katherine turnick
Complety changed my perspective on branding. A quick read packed with timeless insights.Published 18 days ago by Amazon Customer
Not sure if its only me. but i found the content very repetitive, the tone of the speaker was monotonous and doesnt pack energy. i would not recommend this bookPublished 1 month ago by Amazon Customer