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"One of the most important communication books I've ever read. I highly recommend it!"
Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
David Bohnett, Chairman and Founder of GeoCities
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
Easy to read and understand as well as being very informative & engaging.
Well worth the time taken to read it..
Do you care about the positioning of Cigarette brands? There are at least five detailed examples discussed in this book. How about Packard Automobiles, or Blue Nun Wine? Read morePublished 9 days ago by T R Crighton
Wow. I'm constantly amazed when I pick up a book like this at how relevant it is. For all the 'advancements' over the last 20 or 30 years, one thing hasn't changed - you need to... Read morePublished 9 days ago by michael strickland
Arguably one of the best marketing books around...by some of the best experts.Published 9 days ago by RH
Success or lost opportunity I found it to be very truthful and relevant. First half of the book laid it out
The examples help stretch the applications. Read more
Fantatic book. A must read. I would highly recommend this book to anyone who is interested in marketing/advertising.Published 1 month ago by Tyler Sands