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"One of the most important communication books I've ever read. I highly recommend it!"
Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
David Bohnett, Chairman and Founder of GeoCities
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
Excellent book with new insights and relevant examples of key brands .Published 4 days ago by Jayesh Dedhia
If you have a business you must buy this book. It's a classic on making people notice you and what's important for them to notice.Published 6 days ago by RJay
Many powerful concepts conveyed very simply. Style is cocky and at times repetitive but entertaining nonetheless. Chalk full with one liners that burn a hole in the brain. Read morePublished 21 days ago by Brian J. Caouette
If you want a book of cliches definitely get this book... otherwise don't waste your money.Published 1 month ago by Woman
This is one of my all time favorite marketing books... I've read it several times now, and pick up something new every time. Read morePublished 1 month ago by Aidan
After 25 years in the automotive business on the engineering side, this book gives me the basics needed to understand the marketing that has been happening while I was... Read morePublished 1 month ago by Paul Mueller