The postmodern turn which has energized the field of cultural analysis today is illuminated here in Mark Gottdiener's analysis of material culture (from shopping malls to theme parks to fashion and music) from a semiotic perspective. His "socio-semiotics" brings empirical study to postmodern theory in a way which both challenges the orthodoxies of academic postmodernism and offers a fresh new approach.
FREE Two-Day Shipping for students on millions of items. Learn more |
| |||||||||||||||
Book Description
Editorial Reviews
From the Back Cover
This book is the first systematic treatment of semiotics from the perspective of postmodernism. It not only develops an important theory of the role of symbols in postmodern culture but helps the reader to analyze contemporary society by providing a series of case studies that apply theory to everyday life. Chapters are devoted to applied studies of malls, Disneyland and theme parks, the role of signs and advertising in late capitalism, fashion, the body, rock subcultures, and the question of identity.
The relationship between semiotics and postmodern culture discussed in this book rejects the influence of Saussure and is based, instead on Peirce. It makes a contribution to Peircian semiotics and at the same time provides a critique of deconstruction and the cultural analysis of Baudrillard. In their place it proposes a materialist semiotics which avoids the idealism and the privileging of mental states by postmodernism. With these advances the book not only makes a substantive contribution to postmodern theory and cultural studies, but also shows the reader how to apply its insights to contemporary society.
About the Author
Mark Gottdiener is Professor of Sociology at the University of California, Riverside. He has published many books and articles in urban and cultural studies, including The Social Production of Urban Space (1985) and The New Urban Sociology (1994).
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
