In The Potato Chip Difference, the author shows you how to apply the same strategic approach to job seeking and career planning that top management consulting firms use with major clients. And the author's personal experience adds practical real-world examples that make this book a "must read" for everyone in the workforce today.
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Editorial Reviews
Review
"...a valuable tool for anyone thinking about or looking for a new job..." -- Akasha Ames, President, The Snowdon Group
"...clearly presents the highly-useful application of sound marketing strategy to the job search process, enabling job seekers to better position themselves..." -- T. W. O'Neal, Senior Vice President, IMG
"In the executive search business we see the wisdom of Goodman's advice almost daily..." -- John Bissell, Managing Partner, Gunderson Partners, LLC
"...clearly presents the highly-useful application of sound marketing strategy to the job search process, enabling job seekers to better position themselves..." -- T. W. O'Neal, Senior Vice President, IMG
"In the executive search business we see the wisdom of Goodman's advice almost daily..." -- John Bissell, Managing Partner, Gunderson Partners, LLC
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Most Helpful Customer Reviews
19 of 21 people found the following review helpful:
5.0 out of 5 stars
A very valuable book for the job hunter,
By A Customer
This review is from: The Potato Chip Difference : How to Apply Leading Edge Marketing Strategies to Landing the Job You Want (Paperback)
Part of my package when I left my last job was the services of an “Outsourcer.” The service costs several thousand dollars if you buy it yourself. They did an excellent job of teaching me how to market myself and go about finding a job the right way.The Potato Chip Difference teaches much of the same thing, plus some neat ideas I didn’t learn from my outsourcer, for [price]. This is not a how to book – it’s the master plan book and they recommend other books for more detailed training. For someone who does not have the benefit of a professional recruiting consultant, this book is a must have. The book is short, right to the point, and quick to read.
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Strategy - A Key Component of Any Successful Job Search,
By John Negroni (Weston, CT, CT USA) - See all my reviews
This review is from: The Potato Chip Difference : How to Apply Leading Edge Marketing Strategies to Landing the Job You Want (Paperback)
It seems that a new book on finding a job hits the market everyday. Typically they have a "sameness" about them. Most carry a list of dos and don'ts along with questions interviewers are apt to ask. Very little is included about the importance of marketing strategy. Not so with Michael A. Goodman's The Potato Chip Difference. It is unquestionably different. A hotel's success Conrad Hilton once said is all about location, location, location. Mike Goodman discusses job search in terms of strategy, strategy, strategy-reflecting his own background as a senior marketing consultant. Job seekers who follw his advice will surely benefit from this consisely written and highly readable 133 pages. This book's wide range reinforces the argument that size is no barometer of great substance.
14 of 16 people found the following review helpful:
2.0 out of 5 stars
Disappointed,
By Joel D Messerschmidt (Southern California) - See all my reviews
This review is from: The Potato Chip Difference : How to Apply Leading Edge Marketing Strategies to Landing the Job You Want (Paperback)
I agree with the other reviewers, this book is filled with generalizations. It expresses how marketing is significant to your job search but doesn't go into enough detail to be truly useful. I believe the author came from a marketing background and does not have enough hands-on experience as a career/job search advisor to be writing job search books. The only value I got from this book had to do with "positioning," which is merely understanding what makes you different from others. I can tell you the secret in one sentence that took the author 133 pages: write a summary that reflects your values and/or aptitudes and make sure the rest of your resume is filled with examples that support it. In closing, saving your time and [price] and look into Knock `em Dead by Martin Yate. I found it much more useful!
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Inside This Book
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First Sentence:
I'm a big believer in stating your objectives right up front and in plain, straightforward language. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
potato chip difference, target employer, next employer, job search process, positioning statement New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
I'm a big believer in stating your objectives right up front and in plain, straightforward language. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
potato chip difference, target employer, next employer, job search process, positioning statement New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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