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  • Pour Your Heart Into It (How Starbucks Built a Company One Cup at a Time)
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Pour Your Heart Into It (How Starbucks Built a Company One Cup at a Time) Audiobook, Unabridged

271 customer reviews

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Kindle, May 22, 2012
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$119.99 & FREE Shipping. Details Only 1 left in stock. Sold by Heritage Life Media and Fulfilled by Amazon. Gift-wrap available.

Product Details

  • Audio CD
  • Format: Audiobook, Unabridged
  • Label: Hyperion
  • ASIN: B0057IE9AW
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (271 customer reviews)
  • Amazon Best Sellers Rank: #1,405,146 in Music (See Top 100 in Music)

Customer Reviews

Most Helpful Customer Reviews

96 of 98 people found the following review helpful By Michael Erisman on April 10, 2004
Format: Paperback
This is one of the best business biographies I have ever read. It is truly inspiring. One simple, and telling, output from reading this book on a plane was that as soon as we landed I headed to the local airport Starbucks for a latte. I rarely even drink coffee! So powerful are the imagery and the passion for coffee in his story that you can almost smell the roasted dark beans, feel them running through your fingers, hear the sounds of the espresso machine and taste the coffee itself!
Why is this imagery so important? Because behind the corporate image of a relentless pac-man like machine churning out new locations at a rate slightly above the national birth rate it seems, is a simple vision of passion for coffee combined with Italian neighborhoods and a warm and friendly place where the worlds best coffee and social friendship intermix. That is what Starbucks was all about.
The book itself is a remarkable insight into this journey. It was even more special for me, as I grew up with Starbucks - literally. When Howard talks about the vision he had to treat even his part time employees with full benefits and ownership in the company through stock, I know it was more than just a nice sounding corporate manta, it really worked. Friends I went to high school with in Bellevue in the mid to late 1980's worked at the first stores, and raved about this little coffee company and couldn't imagine working anywhere else. So, from firsthand experience I can tell you that what he says about the passion and vision coming to life in Seattle is all true
While company history is quite interesting, and the book itself just hums and glides without ever getting mundane, the real gems are in the emotional reality Howard displays.
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43 of 50 people found the following review helpful By JITENDRA MUCHHAL on January 17, 2000
Format: Hardcover Verified Purchase
Starbucks- the very name conjures up images of a brand not of coffee, but of passion , love, sincerity and superb customer service; that the coffee too is great (though expensive)is an added plus.. But here is a brand in the most common of products and having arrived to the top of the minds in less than a decade- how did it all happen? Pour Your Heart Into It is a fascinating saga of the Starbucks journey, written by the man -Howard Shultz- who made it happen! This is one of the best business biographies I have ever read for its storytelling of a person"s passion to his idea and then betting his life and much much more onto it.. While going through the book, I came across some very inspiring and meaningful quotes, either mentioned in the beginning of the chapter or as part of the narrative, here are some of them which have stayed with me even today months after I finished reading the book Highly recommended book for anybody who wants to live- and maybe die- by his or her BIG IDEA! Amazes me how in prime Mid Town Manhattan ;how a mere coffee store can have probably 8 shops in a 6 blocks radius - around 42nd and Madison but Starbucks is not coffee any more; I do not say now" Lets have coffee", we just say"Lets have a Starbucks"!
POUR YOUR HEART HEART INTO IT:
1. A HUNDRED TIMES EVERY DAY I REMIND MYSELF THAT MY INNER AND OUTER LIVES DEPENDED ON LABORS OF OTHER MEN,LIVING OR DEAD AND THAT I MUST EXERT MYSELF IN ORDER TO GIVE IN THE SAME MEASURE THAT I RECIEVED.....
2.IF IT CAPTURES YOUR IMAGINATION..IT WILL PROBABLY CAPTIVATE OTHERS TOO.
3.SOME MEN SEE THINGS AS THEY ARE AND SAY..WHY. I DREAM THINGS THAT NEVER WERE AND ASK..WHY NOT!
4.IF YOU SAY NEVER HAD A CHANCE,,PERHAPS YOU NEVER TOOK A CHANCE.
5.
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15 of 16 people found the following review helpful By Andy Orrock VINE VOICE on July 2, 2000
Format: Paperback Verified Purchase
I was pleasantly surprised as that number of insights I picked up in Howard Schultz' tale. He and Dori Jones Yang really appeared to have connected in the writing of this book. There's an effortless flow in the telling that gives you a 'fly on the wall' insider's feel without getting bogged down in coffee arcania or management dribble.
Schultz walks you through some of the thought processes and actions that led to important advancements in Starbucks' success with their customers. And, he's not afraid to point out when he's been dead wrong. He's strong enough to admit being dead set against the Frappuccino & totally missing the boat on what ended up being a blowout product for the company.
One comment - it's hard for me to reconcile Schultz' recent fixation on the Internet, going so far as ruminating about buying Williams-Sonoma for its online potential, with the clear-headed thoughts expressed in this book. [Yes, let's see...I'll have a latte and this leather couch, thanks.] Throughout the book, Schultz shows a complete understanding of a company's need to please Wall Street via growing profits, and also is quite clear of having to evaluate each decision by asking "Will it strengthen or dilute the brand?"
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15 of 16 people found the following review helpful By Barbara Rose VINE VOICE on March 15, 2006
Format: Paperback Verified Purchase
This is a FANTASTIC book about passion behind business, dealing with major growth, serving the customer, helping people from the heart, actually caring about the consumer, and caring about humanity at the same time.

STARBUCKS and this book is a phenomenal role model for anyone in business, and for anyone who cares about more than just dollars.

One of my favorite quotes as an example is: "Starbucks managers have the power to allocate donations to local causes like ballet and opera companies, AIDS organizations, food banks, schools, and PTAs. In every city, all eight-day old coffee beans are donated to food banks. Store managers also provide coffee for fund raisers...Since we don't exploit these actions for public relations, a lot of our customers don't even know about them."

Here's to one incredible book, company, and the example that would help so many people if followed. They clearly are THE BEST for business, and for PEOPLE, and that's why their genuine from-the-heart care has paid off so well.

This book is EXCEPTIONAL if you are looking for SUPERIOR a business model for success where everybody genuinely benefits.

Deserves 10 Stars!
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