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Pour Your Heart Into It (Highbridge Distribution) Audio CD – Abridged, Audiobook


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Editorial Reviews

Amazon.com Review

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title.

From Library Journal

The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1997 Reed Business Information, Inc.
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Product Details

  • Series: Highbridge Distribution
  • Audio CD
  • Publisher: HighBridge Company; Abridged edition (August 8, 1997)
  • Language: English
  • ISBN-10: 1565112334
  • ISBN-13: 978-1565112339
  • Product Dimensions: 4.3 x 0.5 x 7.2 inches
  • Shipping Weight: 4.8 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (112 customer reviews)
  • Amazon Best Sellers Rank: #3,056,619 in Books (See Top 100 in Books)

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Customer Reviews

I've always liked Starbucks' coffee.
Dalejo1983
She references the book in her book, and recommends it as a great read for anyone interested not only in business, but as a good read in general.
Paige
I found the book, relevant, inspiring, interesting and easy to read.
NJ Nicolau

Most Helpful Customer Reviews

43 of 50 people found the following review helpful By JITENDRA MUCHHAL on January 17, 2000
Format: Hardcover Verified Purchase
Starbucks- the very name conjures up images of a brand not of coffee, but of passion , love, sincerity and superb customer service; that the coffee too is great (though expensive)is an added plus.. But here is a brand in the most common of products and having arrived to the top of the minds in less than a decade- how did it all happen? Pour Your Heart Into It is a fascinating saga of the Starbucks journey, written by the man -Howard Shultz- who made it happen! This is one of the best business biographies I have ever read for its storytelling of a person"s passion to his idea and then betting his life and much much more onto it.. While going through the book, I came across some very inspiring and meaningful quotes, either mentioned in the beginning of the chapter or as part of the narrative, here are some of them which have stayed with me even today months after I finished reading the book Highly recommended book for anybody who wants to live- and maybe die- by his or her BIG IDEA! Amazes me how in prime Mid Town Manhattan ;how a mere coffee store can have probably 8 shops in a 6 blocks radius - around 42nd and Madison but Starbucks is not coffee any more; I do not say now" Lets have coffee", we just say"Lets have a Starbucks"!
POUR YOUR HEART HEART INTO IT:
1. A HUNDRED TIMES EVERY DAY I REMIND MYSELF THAT MY INNER AND OUTER LIVES DEPENDED ON LABORS OF OTHER MEN,LIVING OR DEAD AND THAT I MUST EXERT MYSELF IN ORDER TO GIVE IN THE SAME MEASURE THAT I RECIEVED.....
2.IF IT CAPTURES YOUR IMAGINATION..IT WILL PROBABLY CAPTIVATE OTHERS TOO.
3.SOME MEN SEE THINGS AS THEY ARE AND SAY..WHY. I DREAM THINGS THAT NEVER WERE AND ASK..WHY NOT!
4.IF YOU SAY NEVER HAD A CHANCE,,PERHAPS YOU NEVER TOOK A CHANCE.
5.
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82 of 102 people found the following review helpful By A Customer on March 23, 1998
Format: Hardcover
When you are at the top, like Howard Schultz, it is easy to think that everything is peachy-keen. Just surround yourself with shrewd businesspeople who tell you what you want to hear.
Most of the writing starts off inspiring, but goes too far (or too long) and ends up being redundant or saccharine...usually both. I felt like he was trying to sell me something over and over!
So, here's the truth: I WORK FOR STARBUCKS. I have seen how middle managers (Operations Managers, District Managers, and Store Managers) are capricious and fickle--creating work environments that become so demanding and unreasonable that employees and managers quit..with tears in their eyes.
Yes, the employees and most store managers believe Howard's candor and vision of a great workplace with respect and dignity for everyone (read the Mission Statement)--but his middle managers are ruthless, profit-focused slavedrivers.
Hardly any retail employees ("partners"? in WHAT?!?!) stay with this company long enough to actually reap the benefits of Beanstock (5 years). The psychological warfare become more acute the longer one stays.
There are a few lines in Howard's book that really struck a cord; he laments over long-standing employees who "just don't have the skills to stay" on/be promoted with this fast-growing company. Perhaps he should look hard at his middle managers' reign of terror, usually coming down hardest on those store managers and employees who dare to ask the hard questions, and who have been with the company for over two years. It appears that the idea is closer to "hire 'em young and idealistic, then burn 'em out" than "be successful because of your people, not at their expense".
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5 of 5 people found the following review helpful By anim on November 27, 2007
Format: Hardcover
I'm a marketer and was a big time Starbucks hater. I always felt that Starbucks was a monopoly that does some fantastic marketing to sell coffee at 300% its value.

Everything changed after I picked up this book. I wanted to know how one other evil empire was built. I must admit that I'm half way through and totally floored. Customer is God and everything is about God. Thats something Howard Schultz realized very early in life. As a marketer I've heard the importance of building customer centric business and grand plans on how to achieve it. Meetings after meetings and boxes of donuts washed down with diet coke the outcome was only powerpoint presentations. In the end every company I worked for ended up being product centric or at best a hybrid model with more weightage on the product side. One might say it's easy to sell coffee than other products. The customer landscape may be different but let me tell you something. You will not find a customer who will say "NO" to a superior experience.

Howard's life is inspiring in many ways and I really liked the candor with which this book was written. His mistakes and assumptions prove that he is human and his spirit and die hard attitude goes to show that some of the greatest feats were accomplished by men not smart enough to know they were impossible.

I'm not a Starbucks convert because I'm not a big coffee fan to start with. The hatred is gone and everytime I pass Starbucks I have genuine appreciation for its core values.
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6 of 7 people found the following review helpful By Richfam4@aol.com on March 17, 1998
Format: Hardcover
You've got to admire Shultz's passion and ambition and the story itself, but unfortunately the book's attitude feels sanctimonious more often than not. The author came across as disingenuous on certains subjects such as competition with independent stores and community acceptance. Also, I found it repetitive; I think it could have easily been edited down by 50-60 pages. One thing's for sure if you're not a Starbucks regular: it makes you want to go to the nearest Starbucks, check it out the colors and atmosphere, and get a Grande Latte. Then after doing that, you'll want to look for the indie store and try to help the little guy.
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