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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time [Kindle Edition]

Howard Schultz
4.4 out of 5 stars  See all reviews (115 customer reviews)

Kindle Price: $9.99
Sold by: Hachette Book Group
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Book Description

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)

Editorial Reviews Review

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

From Library Journal

The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1997 Reed Business Information, Inc.

Product Details

  • File Size: 1738 KB
  • Print Length: 371 pages
  • Publisher: Hachette Books (May 22, 2012)
  • Sold by: Hachette Book Group
  • Language: English
  • ASIN: B007MB5UIW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #66,604 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
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Most Helpful Customer Reviews
43 of 50 people found the following review helpful
5.0 out of 5 stars drips of truth and passion... January 17, 2000
Format:Hardcover|Verified Purchase
Starbucks- the very name conjures up images of a brand not of coffee, but of passion , love, sincerity and superb customer service; that the coffee too is great (though expensive)is an added plus.. But here is a brand in the most common of products and having arrived to the top of the minds in less than a decade- how did it all happen? Pour Your Heart Into It is a fascinating saga of the Starbucks journey, written by the man -Howard Shultz- who made it happen! This is one of the best business biographies I have ever read for its storytelling of a person"s passion to his idea and then betting his life and much much more onto it.. While going through the book, I came across some very inspiring and meaningful quotes, either mentioned in the beginning of the chapter or as part of the narrative, here are some of them which have stayed with me even today months after I finished reading the book Highly recommended book for anybody who wants to live- and maybe die- by his or her BIG IDEA! Amazes me how in prime Mid Town Manhattan ;how a mere coffee store can have probably 8 shops in a 6 blocks radius - around 42nd and Madison but Starbucks is not coffee any more; I do not say now" Lets have coffee", we just say"Lets have a Starbucks"!
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82 of 102 people found the following review helpful
3.0 out of 5 stars Howard Lives A Charmed Life March 23, 1998
By A Customer
When you are at the top, like Howard Schultz, it is easy to think that everything is peachy-keen. Just surround yourself with shrewd businesspeople who tell you what you want to hear.
Most of the writing starts off inspiring, but goes too far (or too long) and ends up being redundant or saccharine...usually both. I felt like he was trying to sell me something over and over!
So, here's the truth: I WORK FOR STARBUCKS. I have seen how middle managers (Operations Managers, District Managers, and Store Managers) are capricious and fickle--creating work environments that become so demanding and unreasonable that employees and managers quit..with tears in their eyes.
Yes, the employees and most store managers believe Howard's candor and vision of a great workplace with respect and dignity for everyone (read the Mission Statement)--but his middle managers are ruthless, profit-focused slavedrivers.
Hardly any retail employees ("partners"? in WHAT?!?!) stay with this company long enough to actually reap the benefits of Beanstock (5 years). The psychological warfare become more acute the longer one stays.
There are a few lines in Howard's book that really struck a cord; he laments over long-standing employees who "just don't have the skills to stay" on/be promoted with this fast-growing company. Perhaps he should look hard at his middle managers' reign of terror, usually coming down hardest on those store managers and employees who dare to ask the hard questions, and who have been with the company for over two years. It appears that the idea is closer to "hire 'em young and idealistic, then burn 'em out" than "be successful because of your people, not at their expense".
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5 of 5 people found the following review helpful
5.0 out of 5 stars I hated Starbucks November 27, 2007
By anim
I'm a marketer and was a big time Starbucks hater. I always felt that Starbucks was a monopoly that does some fantastic marketing to sell coffee at 300% its value.

Everything changed after I picked up this book. I wanted to know how one other evil empire was built. I must admit that I'm half way through and totally floored. Customer is God and everything is about God. Thats something Howard Schultz realized very early in life. As a marketer I've heard the importance of building customer centric business and grand plans on how to achieve it. Meetings after meetings and boxes of donuts washed down with diet coke the outcome was only powerpoint presentations. In the end every company I worked for ended up being product centric or at best a hybrid model with more weightage on the product side. One might say it's easy to sell coffee than other products. The customer landscape may be different but let me tell you something. You will not find a customer who will say "NO" to a superior experience.

Howard's life is inspiring in many ways and I really liked the candor with which this book was written. His mistakes and assumptions prove that he is human and his spirit and die hard attitude goes to show that some of the greatest feats were accomplished by men not smart enough to know they were impossible.

I'm not a Starbucks convert because I'm not a big coffee fan to start with. The hatred is gone and everytime I pass Starbucks I have genuine appreciation for its core values.
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6 of 7 people found the following review helpful
3.0 out of 5 stars An impressive story told in a questionable way March 17, 1998
You've got to admire Shultz's passion and ambition and the story itself, but unfortunately the book's attitude feels sanctimonious more often than not. The author came across as disingenuous on certains subjects such as competition with independent stores and community acceptance. Also, I found it repetitive; I think it could have easily been edited down by 50-60 pages. One thing's for sure if you're not a Starbucks regular: it makes you want to go to the nearest Starbucks, check it out the colors and atmosphere, and get a Grande Latte. Then after doing that, you'll want to look for the indie store and try to help the little guy.
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Most Recent Customer Reviews
5.0 out of 5 stars How Starbucks Built a Company One Cup at a Time
I collect all things Starbucks and was doing a search for a different book by Howard Schultz and came across this one. I was excited. I can't wait to read it. Read more
Published 8 days ago by Joyous Spicer
5.0 out of 5 stars Excellent! I really enjoyed this book
Excellent! I really enjoyed this book!
Published 9 days ago by Louise
4.0 out of 5 stars Great insight on leadership
This book sets a great example on what goes through the mind of a leader . The author gave a good story on how Starbucks began and his own mistakes he has made along the way to... Read more
Published 12 days ago by Amazon Customer
2.0 out of 5 stars Two Stars
Just a lot of bragging on how great he and Starbucks are.
Published 18 days ago by Gerald D. Kruse
4.0 out of 5 stars Four Stars
It was an okay book but got boring about chapter 23...ugh!
Published 28 days ago by mary woodward
4.0 out of 5 stars but it is a great reminder on how important passion is to building a...
This is not in depth business or rocket science, but it is a great reminder on how important passion is to building a company or being a success in any other endeavor. Read more
Published 2 months ago by Mark Gilroy
4.0 out of 5 stars This book is insightful into how Starbucks became "Starbucks. ...
This book is insightful into how Starbucks became "Starbucks." The history of its development and growth is very different than what I had imagined.
Published 3 months ago by Karolynn
5.0 out of 5 stars fantastic book
Howard tells his amazing story with a beautiful mix of personal advice, business advice, and genuine honesty. You can hear and smell the fresh coffee beans jump off of every page. Read more
Published 4 months ago by aaronmb77
5.0 out of 5 stars york
Good book book book book book book book good good good good good good good god good good good good Yang wen da
Published 4 months ago by York
4.0 out of 5 stars Howard Schultz captured this idea beautifully. Starbucks is all about...
Repeatedly, we are reminded that the most important ingredient in any successful business is people. Howard Schultz captured this idea beautifully. Read more
Published 4 months ago by Rohit Singh
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