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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time [Kindle Edition]

Howard Schultz
4.4 out of 5 stars  See all reviews (246 customer reviews)

Print List Price: $17.00
Kindle Price: $9.77
You Save: $7.23 (43%)
Sold by: Hachette Book Group

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Book Description

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)


Editorial Reviews

Amazon.com Review

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

From Library Journal

Schultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business it has become today. Schultz does not conceal his passion for good coffee or for his company. His initial goals were to introduce Americans to really fine coffee, provide people with a "third place" to gather, and treat his employees with dignity. The extent to which he succeeded and the obstacles encountered along the way are the subjects he tackles here. This is not, in the strictest sense, a how-to book despite its considerable detail but more a motivational title. Recommended for large public libraries.?Joseph C. Toschik, Half Moon Bay P.L., Cal.
Copyright 1997 Reed Business Information, Inc.

Product Details

  • File Size: 1294 KB
  • Print Length: 371 pages
  • Publisher: Hyperion (May 22, 2012)
  • Sold by: Hachette Book Group
  • Language: English
  • ASIN: B007MB5UIW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #31,691 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
94 of 96 people found the following review helpful
5.0 out of 5 stars You will never look at Starbucks the same way again April 10, 2004
Format:Paperback
This is one of the best business biographies I have ever read. It is truly inspiring. One simple, and telling, output from reading this book on a plane was that as soon as we landed I headed to the local airport Starbucks for a latte. I rarely even drink coffee! So powerful are the imagery and the passion for coffee in his story that you can almost smell the roasted dark beans, feel them running through your fingers, hear the sounds of the espresso machine and taste the coffee itself!
Why is this imagery so important? Because behind the corporate image of a relentless pac-man like machine churning out new locations at a rate slightly above the national birth rate it seems, is a simple vision of passion for coffee combined with Italian neighborhoods and a warm and friendly place where the worlds best coffee and social friendship intermix. That is what Starbucks was all about.
The book itself is a remarkable insight into this journey. It was even more special for me, as I grew up with Starbucks - literally. When Howard talks about the vision he had to treat even his part time employees with full benefits and ownership in the company through stock, I know it was more than just a nice sounding corporate manta, it really worked. Friends I went to high school with in Bellevue in the mid to late 1980's worked at the first stores, and raved about this little coffee company and couldn't imagine working anywhere else. So, from firsthand experience I can tell you that what he says about the passion and vision coming to life in Seattle is all true
While company history is quite interesting, and the book itself just hums and glides without ever getting mundane, the real gems are in the emotional reality Howard displays.
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43 of 50 people found the following review helpful
5.0 out of 5 stars drips of truth and passion... January 17, 2000
Format:Hardcover|Verified Purchase
Starbucks- the very name conjures up images of a brand not of coffee, but of passion , love, sincerity and superb customer service; that the coffee too is great (though expensive)is an added plus.. But here is a brand in the most common of products and having arrived to the top of the minds in less than a decade- how did it all happen? Pour Your Heart Into It is a fascinating saga of the Starbucks journey, written by the man -Howard Shultz- who made it happen! This is one of the best business biographies I have ever read for its storytelling of a person"s passion to his idea and then betting his life and much much more onto it.. While going through the book, I came across some very inspiring and meaningful quotes, either mentioned in the beginning of the chapter or as part of the narrative, here are some of them which have stayed with me even today months after I finished reading the book Highly recommended book for anybody who wants to live- and maybe die- by his or her BIG IDEA! Amazes me how in prime Mid Town Manhattan ;how a mere coffee store can have probably 8 shops in a 6 blocks radius - around 42nd and Madison but Starbucks is not coffee any more; I do not say now" Lets have coffee", we just say"Lets have a Starbucks"!
POUR YOUR HEART HEART INTO IT:
1. A HUNDRED TIMES EVERY DAY I REMIND MYSELF THAT MY INNER AND OUTER LIVES DEPENDED ON LABORS OF OTHER MEN,LIVING OR DEAD AND THAT I MUST EXERT MYSELF IN ORDER TO GIVE IN THE SAME MEASURE THAT I RECIEVED.....
2.IF IT CAPTURES YOUR IMAGINATION..IT WILL PROBABLY CAPTIVATE OTHERS TOO.
3.SOME MEN SEE THINGS AS THEY ARE AND SAY..WHY. I DREAM THINGS THAT NEVER WERE AND ASK..WHY NOT!
4.IF YOU SAY NEVER HAD A CHANCE,,PERHAPS YOU NEVER TOOK A CHANCE.
5.
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79 of 97 people found the following review helpful
3.0 out of 5 stars Howard Lives A Charmed Life March 23, 1998
By A Customer
Format:Hardcover
When you are at the top, like Howard Schultz, it is easy to think that everything is peachy-keen. Just surround yourself with shrewd businesspeople who tell you what you want to hear.
Most of the writing starts off inspiring, but goes too far (or too long) and ends up being redundant or saccharine...usually both. I felt like he was trying to sell me something over and over!
So, here's the truth: I WORK FOR STARBUCKS. I have seen how middle managers (Operations Managers, District Managers, and Store Managers) are capricious and fickle--creating work environments that become so demanding and unreasonable that employees and managers quit..with tears in their eyes.
Yes, the employees and most store managers believe Howard's candor and vision of a great workplace with respect and dignity for everyone (read the Mission Statement)--but his middle managers are ruthless, profit-focused slavedrivers.
Hardly any retail employees ("partners"? in WHAT?!?!) stay with this company long enough to actually reap the benefits of Beanstock (5 years). The psychological warfare become more acute the longer one stays.
There are a few lines in Howard's book that really struck a cord; he laments over long-standing employees who "just don't have the skills to stay" on/be promoted with this fast-growing company. Perhaps he should look hard at his middle managers' reign of terror, usually coming down hardest on those store managers and employees who dare to ask the hard questions, and who have been with the company for over two years. It appears that the idea is closer to "hire 'em young and idealistic, then burn 'em out" than "be successful because of your people, not at their expense".
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Most Recent Customer Reviews
5.0 out of 5 stars great book!
Many lessons still apply to today. Great to read first hand how one of Americas most respected companies have grown to be what it is today
Published 1 day ago by Boris Vilidnitsky
4.0 out of 5 stars Howard wrote an AMAZING book that details how someone who knew nothing...
Howard wrote an AMAZING book that details how someone who knew nothing about business left a solid 6 figure career to pursue his dreams. Read more
Published 1 month ago by Nick W
3.0 out of 5 stars Snore
I don't know what I expected from this book - I guess an exciting read about building an empire (oh how I wish I had bought stock!). Read more
Published 1 month ago by mallory0405
5.0 out of 5 stars Excellent story
Great entrepreneurial story with good advice on topics such as customer service that most companies could benefit from
Published 1 month ago by Anders
4.0 out of 5 stars The Organization Lifecycle of Starbucks under the drive of Howard...
One step at a time, Howard Schultz led Starbucks to grow and progress through a series of predictable stages, known as the Organization Lifecycle. Read more
Published 1 month ago by Zoey
5.0 out of 5 stars Five Stars
WOW. In the mind of a master
Published 1 month ago by angela
5.0 out of 5 stars awesome
Great book for about to start entrepeneurs. Really inspirational story about doing long term business with values and puting the heart into it.
Published 1 month ago by Raúl
5.0 out of 5 stars excellent book
Very inspirational. The stress on core values - serving quality coffee, passion, innovation is remarkable. Every entrepreneur should keep in mind these valuable principles.
Published 1 month ago by Mohana
5.0 out of 5 stars Five Stars
Arrived as described
Published 1 month ago by Amazon Customer
5.0 out of 5 stars Great read for young entrepreneuers
Stay humble, work hard, and be inspiring. This book is a great insight into the visioning behind Starbucks and the values that it has conveyed since its inception.
Published 1 month ago by Irwing Gama
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