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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Paperback – January 6, 1999


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Product Details

  • Paperback: 368 pages
  • Publisher: Hyperion (January 6, 1999)
  • Language: English
  • ISBN-10: 0786883561
  • ISBN-13: 978-0786883561
  • Product Dimensions: 6.1 x 1 x 9.4 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (149 customer reviews)
  • Amazon Best Sellers Rank: #13,017 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

Customer Reviews

4.4 out of 5 stars

Most Helpful Customer Reviews

95 of 97 people found the following review helpful By Michael Erisman on April 10, 2004
Format: Paperback
This is one of the best business biographies I have ever read. It is truly inspiring. One simple, and telling, output from reading this book on a plane was that as soon as we landed I headed to the local airport Starbucks for a latte. I rarely even drink coffee! So powerful are the imagery and the passion for coffee in his story that you can almost smell the roasted dark beans, feel them running through your fingers, hear the sounds of the espresso machine and taste the coffee itself!
Why is this imagery so important? Because behind the corporate image of a relentless pac-man like machine churning out new locations at a rate slightly above the national birth rate it seems, is a simple vision of passion for coffee combined with Italian neighborhoods and a warm and friendly place where the worlds best coffee and social friendship intermix. That is what Starbucks was all about.
The book itself is a remarkable insight into this journey. It was even more special for me, as I grew up with Starbucks - literally. When Howard talks about the vision he had to treat even his part time employees with full benefits and ownership in the company through stock, I know it was more than just a nice sounding corporate manta, it really worked. Friends I went to high school with in Bellevue in the mid to late 1980's worked at the first stores, and raved about this little coffee company and couldn't imagine working anywhere else. So, from firsthand experience I can tell you that what he says about the passion and vision coming to life in Seattle is all true
While company history is quite interesting, and the book itself just hums and glides without ever getting mundane, the real gems are in the emotional reality Howard displays.
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15 of 16 people found the following review helpful By Andy Orrock VINE VOICE on July 2, 2000
Format: Paperback Verified Purchase
I was pleasantly surprised as that number of insights I picked up in Howard Schultz' tale. He and Dori Jones Yang really appeared to have connected in the writing of this book. There's an effortless flow in the telling that gives you a 'fly on the wall' insider's feel without getting bogged down in coffee arcania or management dribble.
Schultz walks you through some of the thought processes and actions that led to important advancements in Starbucks' success with their customers. And, he's not afraid to point out when he's been dead wrong. He's strong enough to admit being dead set against the Frappuccino & totally missing the boat on what ended up being a blowout product for the company.
One comment - it's hard for me to reconcile Schultz' recent fixation on the Internet, going so far as ruminating about buying Williams-Sonoma for its online potential, with the clear-headed thoughts expressed in this book. [Yes, let's see...I'll have a latte and this leather couch, thanks.] Throughout the book, Schultz shows a complete understanding of a company's need to please Wall Street via growing profits, and also is quite clear of having to evaluate each decision by asking "Will it strengthen or dilute the brand?"
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14 of 15 people found the following review helpful By Barbara Rose VINE VOICE on March 15, 2006
Format: Paperback Verified Purchase
This is a FANTASTIC book about passion behind business, dealing with major growth, serving the customer, helping people from the heart, actually caring about the consumer, and caring about humanity at the same time.

STARBUCKS and this book is a phenomenal role model for anyone in business, and for anyone who cares about more than just dollars.

One of my favorite quotes as an example is: "Starbucks managers have the power to allocate donations to local causes like ballet and opera companies, AIDS organizations, food banks, schools, and PTAs. In every city, all eight-day old coffee beans are donated to food banks. Store managers also provide coffee for fund raisers...Since we don't exploit these actions for public relations, a lot of our customers don't even know about them."

Here's to one incredible book, company, and the example that would help so many people if followed. They clearly are THE BEST for business, and for PEOPLE, and that's why their genuine from-the-heart care has paid off so well.

This book is EXCEPTIONAL if you are looking for SUPERIOR a business model for success where everybody genuinely benefits.

Deserves 10 Stars!
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11 of 11 people found the following review helpful By Ron on February 20, 2004
Format: Paperback
This book is written in a conversational manner that describes how the author has innovated a new way of drinking coffee in America. It retells some of the challenges the author had to face to make his dream alive. It focuses a lot on having a Passion, having an eye for opportunity, having a vision and perserverance. If you are looking for a book to inspire you onwards with your entrepreneurial dreams, this book might just be the one.
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10 of 10 people found the following review helpful By Pamela Stone on July 28, 2000
Format: Paperback
An interesting story on how a man came out of the projects and became a CEO of a company and took it to the top where it is today.
Howard Schultz saw promise in Star Bucks and wanted to expand nation wide, when he realized early on, they could make the artistry of espresso like the Italians did, as well as offering fresh roasted coffee beans. Over the next 10 years Howard, with a team of smart and experienced managers, reinvented Starbucks from a local business of 6 stores and 100 employees to a company with businesses of 1300 stores and 25,000 employees. Howard proved that a company could lead with its heart and soul and still make money. It also shows that a company can provide long-term value for its share holders and still treat their employees with respect and dignity, because they had a team of leaders who believed it was right and that it was and is, the way to do business.
I found this book very interesting because it showed for once that a company could get ahead without chopping people down in the process, and that any one can follow in Howard's footsteps and really focus on the long-term effect. A must read for the businessperson who wants to get ahead.
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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