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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title.
The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
This is a great book that shows the true heart of not only Starbucks, but Howard Schultz as well. The writing style and structure conveyed as much information as the actual words;... Read morePublished 2 months ago by Matthew G.
This book is great as it is passionate about how a coffeeshop and a brand are built from zero, founded on values of quality, service, great experience and sharing a future with... Read morePublished 2 months ago by MATHIUS SERSEN
I liked the starbucks story and find it inspirational. It seems that the entrepreneur was very lucky in most of his struggles. Read morePublished 3 months ago by jd patel
Honestly I wanted to read the thoughts of the man who chose the twisted Starbucks logo which features a serpent spreading its legs. Read morePublished 3 months ago by Paul
I collect all things Starbucks and was doing a search for a different book by Howard Schultz and came across this one. I was excited. I can't wait to read it. Read morePublished 3 months ago by Joyous Spicer