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Pow! Right Between the Eyes: Profiting from the Power of Surprise Hardcover – February 24, 2009
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From Publishers Weekly
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Top Customer Reviews
Andy Nulman's book shows you how to do that. This book is well written, chock full of information, and so easy to get through I did it in one afternoon. Definitely a must-read book, full of must-use information.
Andy Nulman's words went straight between my eyes, into my brains left hemisphere, and has been dancing around there ever since. Don't play it safe, play it daring!
This book is witty and insightful and I would highly recommend it to anyone who wants to set their business apart from the ordinary.
From simple ideas that turn the ordinary into extraordinary and beyond, Andy shows how Pow! can come in many forms. From tiny (flipping the silverware) to grandiose (everybody gets a car!), Pow! can be delivered in all sizes and in all budgets. It's inspired me to stretch my imagination and look for opportunities where I can surprise my customers.
POW! Right Between The Eyes! is a fascinating, entertaining and thoroughly engaging riff on the power and importance (indeed, the centrality) of Surprise in today's market. I physically couldn't read it fast enough, and kept jumping ahead to see what was around the corner, then doubling back to catch what I'd missed. I'm sure Mr. Nulman would approve of this approach to reading his book.
If you don't enjoy this book, you probably didn't read it close enough. It's chock full of easter eggs (hint: follow me to...), mindwarping artwork in unexpected places, and stories that will have you laughing and thinking at the same time.
Andy Nulman is really on to something - he didn't invent Surprise, but I am convinced he understands it and communicates it better than anyone else.
Buy his book or, as John Cleese points out in the foreward, you will die.
I loved the title of the book and to me it fit perfectly with my beliefs about utilizing effective marketing.
Being a small business owner, I have always had to think outside the box to get the most bang for my marketing buck. Some one my concepts make others raise their eyebrows.... but that's ok. I don't want people's approval of my marketing techniques.... I want results. (as long as they are in good taste)
I wrote to Andy and told him that he single handedly justified my entire existence. By reading his book I went from crazy to clever! He was kind enough to write back.
POW Right between the eyes - hits the marketing mark! So many times corporations want to do what is currently accepted and they want to fit into the standard mold. B O R I N G!!!!!!
Andy Nulman, I'm pleased to meet you!
You will have a hard time putting down Andy's book. It moves, makes you rethink, reinvent, disrupt but with a commonsense approach. In addition it energizes your brain.
I will tell you that I got one hell of a surprise when I finished this book. I suspect the same will happen to you.
WARNING!!! Read this book only if you want to disrupt your current thought patterns
Andy, thanks for your encouragement.
Most Recent Customer Reviews
Maybe I'm weird, but this book was too confusing for me. Is this a psychology book or a marketing book or something else?Published on January 20, 2011 by J. Adams
This book now has me thinking of creative ways to add Surprise marketing to my own business. A recommended read for anyone who sells anything, buys anything or eats.Published on November 30, 2009 by Jody Csaki
As an avid reader of business, marketing, and Web 2.0 books, I am confident in giving Andy Nulman's book a 5-Star Rating - and giving you every possible word of encouragement when... Read morePublished on July 13, 2009 by Geoffrey Small
What a delightful, easy to read, and valuable book. Nulman is a guy who has a whole host of successful campaigns behind him ( check out his client list! Read morePublished on June 13, 2009 by Reg Nordman
This book is full of good tips and many innovative ways to get your message out. You won't be sorry for this purchase. I wasn't. Read morePublished on May 11, 2009 by Ralph Remington
Well, do not judge book by it's cover. Usually this means, it can be better than it's cover. Now, if you see this cover, you anticipate a sparkling, entertaining, humorous book... Read morePublished on April 23, 2009 by Rolands Petrevics